Kate Hudson Skips AM Cleansing. Should You?

Kate Hudson Skips AM Cleansing. Should You?
by Truly Beauty

Ever wondered how Kate Hudson gets her youthful glow? At 42, the Hollywood actress is looking more radiant than ever. And while her radiance may be powered by certain skincare formulas and in-office treatments, the star is actually far more low maintenance than you'd think. For instance, she recently admitted in an interview that she doesn't even wash her face in the morning. Apparently, it's one of the best things she's done for her skin.

Of course, as soon as we heard this, we instantly did some digging to figure out exactly how beneficial skipping the morning cleanse is.

Here's what we found out.


The Kate Hudson Approach

According to Kate Hudson, she likes to keep things simple in the skincare department.

"The less I use the better," she tells Allure. "I wake up and, honestly, I don't do any cleanser. I do water on my face in the morning with a cloth."

The actress says the beauty tip was handed down to her by makeup artist Gucci Westman.

"She said, 'You've got to stop washing your face in the morning. You don't need to do that. That's probably why you're kind of breaking out more than you would normally.' I stopped and then my skin got so much better. So that's what I do. And I've been doing it forever," says Hudson.

It turns out, Hudson and her makeup artist aren't the only ones who favor this practice. Most dermatologists generally agree that am cleansing isn't essential and can in fact have adverse effects on the skin -- especially for sensitive skin types.


Do You Really Need to Wash Your Face in the Morning?

The purpose of cleansing is to rid the skin of oil, dirt, and dead skin cells. Every good skincare routine should include a gentle cleanser. But does one really need to cleanse both in the morning and in the evening?

Some dermatologists insist that cleansing should be done twice a day -- once in the morning and once in the evening. Many, however, say skipping the morning cleanse gives your skin a chance to recover and rebuild, and create that natural protective moisture barrier to keep skin healthy.

It can also help acne-prone skin. According to the derms, overwashing your skin can strip it of its natural oils, which can cause your oil glands to compensate by producing more oil, leading to clogged pores and ultimately, breakouts.

"We tend to overwash and our skin really does need some natural oils," says Consulting Dermatologist Gervaise Gerstner, M.D. "When we overwash, it looks like our skin is broken out, but it could really just be irritated, peeling, and inflamed."

That said, those with extremely oily or acne prone skin may also benefit from cleansing in the morning with a gentle cleanser, as it can help reduce oil and acne-causing bacteria.


The Best Way to Cleanse Your Face

The most important time to wash your face, according to the experts, is at night. 

"If you cleanse your skin at night and apply your skin care regime, your skin does all it’s ‘repair work’ while you sleep," explains Jill Carlen, Spa Director at The Ritz-Carlton, Toronto. "You aren’t exposed to environmental pollutants or dirt, oil or sweat so there is no need to wash your face."

It is, however, essential to thoroughly wash your face in the evening in order to remove the day's dirt and makeup, and allow skincare products to absorb properly. Dirty skin isn't as penetrable as clean skin.

Here's the right way to cleanse your face in the evening:


#1: Choose a Cleanser

When selecting a cleanser, consider things like your skin type and skin concerns. For instance, do you have dry skin? Oily skin? Sensitive skin? Are you acne-prone, seeing the first signs of aging, or dealing with a skin condition like rosacea? These are the first things to consider before purchasing a cleanser.

If your skin is on the dry or sensitive skin, opt for a gentle face wash like Truly's Super Matcha Facial Cleanser. It's rich in antioxidants and hydrating ingredients to stop your face from drying out.

Those with oily or acne-prone skin should try a formula that detoxes the skin like Truly's CBD Jelly Anti-Blemish Cleanser. It's made with exfoliating salicylic acid and soothing hemp to clarify and calm your complexion.

New year, new lines? Try our Vegan Collagen Booster Facial Cleanser, a formula enriched with retinol and vitamin C to give skin a youthful glow.

As for those with normal skin, you can pretty much use any formula, from oil cleansers to cream cleansers. These tend to be more moisturizing and can cut through thicker makeup and sunscreens.


#2:  Let it Sit for 60 Seconds

A skincare secret you should know: cleansers work better when they sit on the skin. Too many people rinse them off without letting them properly penetrate the skin and work their wonders. The next time you wash your fave, leave the cleanser on for 60 seconds -- then rinse. 


#3: Finish with Moisturizer

Inject moisture into your skin with a nourishing face cream or serum. All the celebs - including the Fabletics co-founder herself - know that the secret to great skin is moisturizing. And it's not like you've never been told this before. New York dermatologists, social media stars, the Kardashians...they've all emphasized the importance of hydration. It's time to listen, and follow suit!


It doesn't matter where you see Kate Hudson. At the Golden Globe Awards, Grammys, or during a self-care moment at home, she always looks glowing! Like her mom Goldie Hawn, Hudson prioritizes health and wellbeing, but she also likes to keep things simple -- including her skincare regimen. So don't worry, you don't need to go on a dramatic weight loss soup cleanse or juice beauty detox to attain gleaming skin. That said, your health does play a role in the appearance of your skin.

It turns out, not washing your face in the morning might just be the wisest thing we've ever heard in skincare!


In the meantime, shop our skincare goodies over on our online store, Amazon, and Sephora. And be sure to check out our vids on TikTok! 


Love from Los Angeles & the Truly squad! xoxo



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