How to Maintain a Full Bush in 3 Steps

October 20, 2025

By: Truly Beauty

The full bush is back.

Ditch the waxing, skip the pain, and rock the full bush—a bold statement of confidence and self-expression. But let’s be real: a full bush still needs care.

To keep it soft and shiny, grab a bottle of Truly's bestselling Cooka Oil. Packed with skin-loving tea tree, jojoba oil, and lavender to keep your bush looking and feeling its best. 

Here’s your ultimate guide to growing, grooming, and loving your full bush.

What Is a Full Bush?

A full bush refers to a natural, unshaven pubic area. Unlike trimmed or waxed styles, a full bush is characterized by its natural growth and volume. This style is making a significant comeback, with many choosing to embrace their body hair as a form of self-expression and empowerment.

A full bush is your natural pubic hair, growing freely and fully—no trims, no waxing, no rules. The full bush is back, and it’s all about embracing your body hair with confidence and owning your vibe.

How to Maintain Your Full Bush

At Truly Beauty, we’re pioneers in shaving, but our expertise doesn’t stop there. We also craft products designed for aftercare. Maintaining a full bush isn’t just about letting it grow. It’s about keeping it healthy, soft, and comfortable so you can fully embrace your natural hair growth. Here’s how to maintain a full bush and keep it looking groomed.

Step 1. Exfoliate

Exfoliation is the first and most important step in maintaining a full bush. Dead skin cells, sweat, and natural buildup can cause irritation, itchiness, and even ingrown hairs.

24K Gold Black Soap Luxury Impurity Cleanser

Impurity-Erasing Exfoliating Cleanser

Add to Bag $32

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Truly Beauty’s 24K Black Soap Cleanser gently exfoliates, unclogs pores, and ensures your hair grows freely without discomfort. Using it once a week helps your bush stay soft and healthy while keeping the skin underneath glowing and fresh.

Step 2. Condition With Pubic Oil

Just like the hair on your head, your pubic hair thrives when hydrated. Truly Beauty’s Cooka Oil intensely hydrates and soothes dry, irritated skin with tea tree, lavender, and primrose oil. At the same time, it conditions pubic hair, leaving it irresistibly soft and shiny.

Cooka Oil

Pubic Hair & Skin Serum

Add to Bag $39

Buy at Sephora Buy at Boots

Step 3. Trim (Optional)

While the full bush is all about natural growth, occasional trimming can make things more comfortable, especially around the edges. Using sanitized scissors or a precision trimmer, you can carefully shape your bush without sacrificing its natural volume.

Trimming is completely optional, but it can prevent tangles, discomfort, or irritation while still celebrating your hairy bush.

Why is the Full Bush in Fashion?

According to New York City–based holistic ob-gyn Dr. Eden Fromberg, it's all down to self-expression and women feeling a lot less tied down by conventional beauty standards (like a baby-smooth bikini line).

"Women are becoming increasingly aware that our bodies are a lot more than the visual or sexual playthings that past cultural norms implied," she says. "We want to express our diversity and power, live our preferences, and feel comfortable in our own bodies without judgement." Sounds good to us!

In recent years, we've also seen Hollywood stars like Emma Watson and Ashley Graham speaking out about embracing the full bush.

How to Grow a Full Bush for Women

Are you interested in going au natural yourself? If it's your first time bailing on bikini waxes in favor of a full lady bush, let us show you how to grow your bush.

1. Put Down Your Razor

If you're serious about growing out your pubic hair, keep your hair removal tools at a distance and let nature do its thing.

2. Use a Trimmer to Keep Things Neat

The growing out phase (much like heavy layers or cropped bangs) can look a little ... unkempt. However, you can keep it more contained by trimming your bikini area.

3. Soothe Any Existing Irritation

Cooka Ingrown Concentrate

Ingrown Serum

Add to Bag $32

Buy at Sephora Buy at Boots

Did you know that razor burn and ingrown hairs can make the hair growth process particularly painful if you don't treat it before body hair appears in abundance?

To promote healthy hair growth in the pubic area, try dabbing on some of Truly's Cooka Concentrate Ingrown Hair Serum. It's made with a blend of soothing lavender, tea tree, jojoba, primrose, and antimicrobials to help relieve and prevent ingrown formation in areas prone to irritation. It's a pubic hair grooming essential!

5. Wear Cotton Undies

The great thing about pubic hair is that it protects your skin against chafing from uncomfortable fabrics. Still, Ob-Gyns and dermatologists recommend airing it out after a long day or sweaty workouts.

To keep your lady parts extra happy, stay away from moisture-retaining synthetic fabrics. Wear organic cotton underwear instead.

Remember, grooming is a personal choice, and there's no right or wrong way to care for your body. The most important thing is that you feel comfortable and confident in your own skin.

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