Woman applying a cosmetic product with close-up of the product on a textured background

Firm. Bright.
FLAWLESS

Firm. Bright.
FLAWLESS
like a Diamond Baby
Sparkle Image Sparkle Image Sparkle Image Sparkle Image Sparkle Image Sparkle Image Sparkle Image Sparkle Image Sparkle Image

Instant illumination meets
clinically-proven firming.

Shop Now

Certified Viral

  • Best Sellers
  • serum & oil
  • Body Treatments
  • Face
  • Shave
Diamond Baby serum bottle with gold cap on a white background

Diamond Baby Treatment Body Serum

Firm & Brighten With Diamond Peptides

Buy at Sephora Buy at Boots
Jelly Booster Pigment Body Potion

Jelly Booster Pigment Body Potion

Targeted Brightening + Discoloration Treatment

Buy at Sephora Buy at Boots
A glass dropper bottle of Soft Serve After Shave Oil features a gold cap, clear pink liquid, and a white label listing ingredients like vanilla, strawberry, peptides, vitamin F, and hydrating hyaluronic acid.

Soft Serve After Shave Oil

Healing After Shave Treatment

Buy at Sephora Buy at Boots
A pink and clear glass dropper bottle labeled Glazed Donut After Shave Oil, highlighting skin-smoothing niacinamide, vitamin E, and hyaluronic acid, is shown on a light pink background.

Glazed Donut After Shave Oil

Hydrating After Shave Oil

Buy at Sephora Buy at Boots
A pink and gold 3.1 fl oz bottle of Truly Beauty’s Smooth Legend After Shave Serum, a vegan formula with exfoliating AHAs, squalane, lactic acid, glycolic acid, plum oil, and vitamin E to hydrate skin.

Smooth Legend After Shave Serum

Resurfacing KP Serum

Buy at Sephora Buy at Boots
A 3.1 fl oz (90 ml) pink bottle of Truly Beauty’s Unicorn Fruit After Shave Serum with a gold pump, featuring collagen boosters, acai, chia seed oil, matcha, and rose water. Vegan and clean formula helps soothe skin and prevent ingrowns.

Unicorn Fruit After Shave Serum

Brightens & Smooths

Buy at Sephora Buy at Boots
A clear bottle of Truly Beauty’s Glass Skin After Shave Oil with a blue base and gold pump. The label features bakuchiol, vitamin C, jojoba oil, blueberry, and niacinamide for a vegan, clean formula that delivers glass skin.

Glass Skin After Shave Oil

Airbrush Effect Oil

Buy at Sephora Buy at Boots
Coco Cloud After Shave Serum

Coco Cloud After Shave Serum

Post-Shave Skin Soother

Buy at Sephora Buy at Boots
A 3.1 fl oz Sun Drops Bronze Body Glow by Truly Beauty, a hydrating bronzing oil with cocoa extract, turmeric, and squalane. Features a gold pump, white label with gold text, and delivers a sunkissed glow.

Sun Drops Bronze Body Glow

Luxurious Bronzing Body Oil

Buy at Sephora Buy at Boots
A bottle of Truly Beauty’s Acai Your Boobies Firming Body Serum with a purple liquid, gold dropper cap, and white label highlighting acai extract, retinol, and skin-moisturizing ingredients like dragon fruit.

Acai Your Boobies Firming Body Serum

Post-Shower Boobie Serum

Buy at Sephora Buy at Boots
The Body Serum Duo by Truly Beauty features two dropper bottles—one with pink Buns of Glowry serum and one with purple Acai Your Boobies serum—both with white labels and gold droppers for a luxe, anti-aging touch.
Save 3%

Body Serum Duo

Boob + Booty Routine

Buy at Sephora Buy at Boots
Diamond Baby serum bottle with gold cap on a white background

Diamond Baby Treatment Body Serum

Firm & Brighten With Diamond Peptides

Buy at Sephora Buy at Boots
The Brightening Body Serum

The Brightening Body Serum

For Dark Spots & Dullness

Buy at Sephora Buy at Boots
The Hydrating Body Serum

The Hydrating Body Serum

For Dry, Dehydrated Skin

Buy at Sephora Buy at Boots
The Smoothing Body Serum

The Smoothing Body Serum

For Rough, Bumpy Skin

Buy at Sephora Buy at Boots
The Firming Body Serum

The Firming Body Serum

For Sagging Skin & Stretch Marks

Buy at Sephora Buy at Boots
The Clearing Body Serum

The Clearing Body Serum

For Body Acne

Buy at Sephora Buy at Boots
The Body Treatments Complete Collection
Save 10%

The Body Treatments Complete Collection

Set of 5 Targeted Serums

Buy at Sephora Buy at Boots
Jelly Booster Pigment Body Potion

Jelly Booster Pigment Body Potion

Targeted Brightening + Discoloration Treatment

Buy at Sephora Buy at Boots
Soft Serve Serum Deodorant

Soft Serve Serum Deodorant

Vitamin C + Niacinamide + 5% AHA

Buy at Sephora Buy at Boots
Truly Beauty Coco Cloud Ingrown Prevention and Brightening Deodorant is a light blue, cylindrical, aluminum-free 3 oz stick that’s vegan, cruelty-free, brightens skin, prevents ingrowns, and powerfully fights body odor.

Coco Cloud Ingrown Prevention and Brightening Deodorant

After Shave Deodorant

Buy at Sephora Buy at Boots
Pink deodorant stick with 'Truly' branding on a white background

Unicorn Fruit Skin Brightening and Smoothing Deodorant

Aluminum-Free Brightening Deodorant

Buy at Sephora Buy at Boots
A clear jar with a gold lid holds Truly Beauty’s Unicorn Fruit Whipped Body Butter, featuring pastel swirls and natural ingredients like acai, chia seed oil, matcha, and coconut—ideal for dry skin.

Unicorn Fruit Whipped Body Butter

TikTok-Viral Rainbow Body Butter

Buy at Sephora Buy at Boots
A bottle of Truly Beauty Luxury Peptide Lip Oil with a gold-topped applicator wand, filled with pink liquid, displayed against a light white background.

Luxury Peptide Lip Oil

Plumping Lip Oil

Buy at Sephora Buy at Boots
The Glossy Duo

The Glossy Duo

High-Shine Color & Hydration

Buy at Sephora Buy at Boots
Two Truly Beauty Shimmer Duo lip oils with gold caps—Cherry Baby (red) and Vanilla Baby (white)—each deliver hydrating, glossy care in 0.42 fl oz (12 ml) bottles for nourished lips.

The Shimmer Duo

Sparkling Color & Hydration

Buy at Sephora Buy at Boots
The Hydrating Face Serum

The Hydrating Face Serum

Soften Dry, Rough Skin

Buy at Sephora Buy at Boots
The Brightening Face Serum

The Brightening Face Serum

Fade Dark Spots & Hyperpigmentation

Buy at Sephora Buy at Boots
The Face Serum Duo
Save 10%

The Face Serum Duo

Brighten & Hydrate

Buy at Sephora Buy at Boots
Skin Smoothie Gentle Facial Cleanser

Skin Smoothie Gentle Facial Cleanser

Daily Hydrating Cleanser

Buy at Sephora Buy at Boots
Cloud Cream Pro-Peptide Facial Moisturizer

Cloud Cream Pro-Peptide Facial Moisturizer

Plumping Gel Cream

Buy at Sephora Buy at Boots
The Hydrating Face Routine
Save 10%

The Hydrating Face Routine

Hydrate & Plump

Buy at Sephora Buy at Boots
The Brightening Face Routine
Save 10%

The Brightening Face Routine

Brighten & Even Skin Tone

Buy at Sephora Buy at Boots
Hydrating Lip Gloss

Hydrating Lip Gloss

High Shine & Tinted

Buy at Sephora Buy at Boots
Our Stars Pre-Game Blemish Patches

Our Stars Pre-Game Blemish Patches

Blemish Covering Star Patches

Buy at Sephora Buy at Boots
Hydra-Smooth Shave Cream

Hydra-Smooth Shave Cream

Hydrating Shave Cream

Buy at Sephora Buy at Boots
Coco Cloud Luxury Shave Butter

Coco Cloud Luxury Shave Butter

Super-Smoothing Shave Cream

Buy at Sephora Buy at Boots
A clear jar of Truly Beauty Glazed Donut Luxury Shave Butter with swirled purple and white cream, gold lid, and label. This 8 fl oz hydrating shave butter contains hyaluronic acid and is made with vegan, clean ingredients.

Glazed Donut Luxury Shave Butter

Hydrating Shave Butter

Buy at Sephora Buy at Boots
A clear jar with a gold lid labeled 24K Gold Black Soap Luxury Impurity Cleanser by Truly Beauty, showing African black soap inside. The label highlights exfoliating ingredients like chamomile, salicylic acid, gold, and turmeric.

24K Gold Black Soap Luxury Impurity Cleanser

Impurity-Erasing Exfoliating Cleanser

Buy at Sephora Buy at Boots
A clear jar of Truly Beauty’s Smooth Legend Pre-Shave Scrub with a gold lid holds 6 oz of bright pink, sugar-based scrub featuring coconut, grape, passion fruit, lavender, and vitamin E for radiant skin before shaving.

Smooth Legend Pre-Shave Scrub

Supermodel Smooth Pre-Shave Scrub

Buy at Sephora Buy at Boots
The Truly Beauty Life Shaver Starter Razor includes a pink and gold razor handle plus two 5-blade cartridges with aloe for sensitive skin, all packaged in a clear box.

Life Shaver Starter Razor

Best Razor for Sensitive Skin

Buy at Sephora Buy at Boots
Two pink and white double-blade Razor Cartridges by Truly Beauty come in a clear plastic box labeled TRULY RAZOR HEAD in gold, designed to give you a silky smooth shave.

Razor Cartridges

Magnetic Razor Heads

Buy at Sephora Buy at Boots
The Truly Beauty Coco Cloud Shave Set features pastel jars of shaving cream and shave butter, a pink-and-yellow 5-blade razor, a dropper bottle, spoon, and coconut-themed packaging labeled World Famous Shave Routine.
Save 32%

Coco Cloud Shave Set

The Creamiest, Dreamiest Shave

Buy at Sephora Buy at Boots
The Soft Serve After Shave Duo by Truly Beauty includes a hydrating cream and an ingrown-fighting oil, both featuring vanilla, strawberry, peptides, and hyaluronic acid.
Save 10%

Soft Serve After Shave Duo

After Shave Oil & Cream

Buy at Sephora Buy at Boots
Free Shipping

FREE
SHIPPING

Easy Returns

EASY
RETURNS

Money Back Guarantee

MONEY BACK
GUARANTEE

Secure Checkout

SECURE
CHECKOUT

Real Diamonds. Unreal Radiance.

Apply our dreamy Diamond Baby Treatment Body Serum to visibly firm crepey skin, smooth wrinkles, and brighten your whole body.

SHOP NOW

Proven Ingredients, Real Results

  • Brightening
  • Firming
  • Hydrating
  • Smoothing
  • Clearing
A pink and gold 3.1 fl oz bottle of Truly Beauty’s Smooth Legend After Shave Serum, a vegan formula with exfoliating AHAs, squalane, lactic acid, glycolic acid, plum oil, and vitamin E to hydrate skin.

Smooth Legend After Shave Serum

Resurfacing KP Serum

Buy at Sephora Buy at Boots
Diamond Baby serum bottle with gold cap on a white background

Diamond Baby Treatment Body Serum

Firm & Brighten With Diamond Peptides

Buy at Sephora Buy at Boots
A glass dropper bottle of Soft Serve After Shave Oil features a gold cap, clear pink liquid, and a white label listing ingredients like vanilla, strawberry, peptides, vitamin F, and hydrating hyaluronic acid.

Soft Serve After Shave Oil

Healing After Shave Treatment

Buy at Sephora Buy at Boots
Jelly Booster Pigment Body Potion

Jelly Booster Pigment Body Potion

Targeted Brightening + Discoloration Treatment

Buy at Sephora Buy at Boots
A pink and clear glass dropper bottle labeled Glazed Donut After Shave Oil, highlighting skin-smoothing niacinamide, vitamin E, and hyaluronic acid, is shown on a light pink background.

Glazed Donut After Shave Oil

Hydrating After Shave Oil

Buy at Sephora Buy at Boots
A 3.1 fl oz (90 ml) pink bottle of Truly Beauty’s Unicorn Fruit After Shave Serum with a gold pump, featuring collagen boosters, acai, chia seed oil, matcha, and rose water. Vegan and clean formula helps soothe skin and prevent ingrowns.

Unicorn Fruit After Shave Serum

Brightens & Smooths

Buy at Sephora Buy at Boots
Pink deodorant stick with 'Truly' branding on a white background

Unicorn Fruit Skin Brightening and Smoothing Deodorant

Aluminum-Free Brightening Deodorant

Buy at Sephora Buy at Boots
Truly Beauty Coco Cloud Ingrown Prevention and Brightening Deodorant is a light blue, cylindrical, aluminum-free 3 oz stick that’s vegan, cruelty-free, brightens skin, prevents ingrowns, and powerfully fights body odor.

Coco Cloud Ingrown Prevention and Brightening Deodorant

After Shave Deodorant

Buy at Sephora Buy at Boots
The Brightening Body Serum

The Brightening Body Serum

For Dark Spots & Dullness

Buy at Sephora Buy at Boots
The Hydrating Body Serum

The Hydrating Body Serum

For Dry, Dehydrated Skin

Buy at Sephora Buy at Boots
Shop ALL
The viral kit Cosmetic products on a decorative tray with a pink background

the
viral edit

The viral edit famous tiktok routine Sparkle Image Sparkle Image Sparkle Image Sparkle Image Sparkle Image Sparkle Image Sparkle Image Sparkle Image Sparkle Image Sparkle Image

Try the TikTok-Famous Set that brightens dull skin, reduces dark spots & smells amazing.

Shop Now
Client Logo
Client Logo
Client Logo
Client Logo
Client Logo
Client Logo
Client Logo

The Experts in Smooth Skin

#TrulySmooth