About Us


Truly is the unique combination of health, sustainability & performance. We discover the top beauty trends, secrets, remedies and unfound ingredients from around the world to create the most complete hair, body & skincare products.

We believe you should never need to settle - So we spent years creating vegan & clean formulations that perform as well as conventional beauty products yet never compromise on the luxurious experience. Our team of experts has worked and continues to work with physicians, microbiologists & world renowned chemists to perfect Truly’s chemistry. We believed that by formulating with a clean and vegan base and combining with the most powerful, high performing skincare ingredients, Truly products would yield equal or better results than high end or natural products. The results are one of the most unique, “check all-boxes” line of personal care products available.


We are pioneers who believe in transformation without compromise.

We are changing the way you shop beauty by providing a combination of natural, vegan ingredients with high end.

With Truly you no longer need to choose between health and performance, you can have both.

Healthful ingredients & a luxury experience.