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Allure

June 1, 2025

Truly Vanilla Baby Luxury Body Oil Makes Moisturizing Your Legs More Fun

Cosmopolitan

MAY 27, 2025

These Beauty Buys from Nordstrom Will Come in Clutch Your Next Vacay

Curvy Fashionista

MAY 27, 2025

our Cleavage Called, It Wants Its Glow Up! The Glam Zone Everyone’s About to Obsess Over

Vita

MAY 22, 2025

14 Glow-Getter Beauty Must-Haves

Marie Claire

MAY 22, 2025

Hot Girl Summer Is Almost Here—Get Supermodel-Worthy Legs In Minutes

BuzzFeed

MAY 20, 2025

You’ll Be Clicking “Add To Cart” Once You See The Before And After Pics For These 33 Beauty Products

BuzzFeed

MAY 19, 2025

Just 32 Products That Are Totally Worth Rebuying...Again And Again

Glamour

MAY 16, 2025

8 Best Shaving Creams for Women for the Closest Shave

Yahoo Life

MAY 13, 2025

All the Beauty Retail Expansions of 2025

BuzzFeed

MAY 13, 2025

35 Beauty Products With Results So Magical, People May Accuse You Of Being A Witch

BuzzFeed

MAY 9, 2025

40 Beauty Products That May Have You Convinced They're Magic

Beauty Independent

MAY 7, 2025

Product Pricing, Seeding, Affiliate Strategies And Other Tricks Of The Beauty Trade For TikTok Shop Success

BuzzFeed

MAY 6, 2025

“Future You” Will Thank You For Adding These 29 Magical Skincare Products Into Your Routine Now

Yahoo Life

MAY 5, 2025

25 Great Products To Try If You Wanna Shake Up Your Skincare Routine This Spring

BuzzFeed

MAY 5, 2025

25 Great Products To Try If You Wanna Shake Up Your Skincare Routine This Spring

BuzzFeed

MAY 1, 2025

If You’re Looking For One More Sign To Finally Try These 40 Viral Beauty Products, This Is It

Sunday Edit

September 21, 2022

How Do I Get Rid of Strawberry Legs?

Elle

August 24, 2022

Beauty The 17 Best Body Lotions For Dolphin Skin

Britco

August 23, 2022

How To Get Clear Skin Overnight With 14 Simple Tips

BuzzFeed

June 27, 2022

35 Beauty Products That’ll Make You Want To Scrape Out Every Last Miracle Drop

NewBeauty

June 7, 2022

22 Retinol Body Treatments for Smoother, Firmer-Looking Skin

Shefinds

June 2, 2022

Best New Beauty Awards

Popsugar

May 18, 2022

Cue the Nostalgia: The Truly x SpongeBob Collection Is Here

Elle

May 10, 2022

7 Body Scrubs For Glowing, Smooth Skin

Who What Wear

April 30, 2022

25 Beauty Finds We're Losing It Over—Including a Skin Tint You Can 100% Sleep In

Momtrends

April 28, 2022

Momtrends Mvp's: The Best Body Care Products To Get Smooth Skin

Evie

April 28, 2022

31 Brands You’ve Seen All Over Your 'For You' Page

April 18, 2022

These 44 TikTok Beauty Products Went Viral, So Naturally We’re Buying Them ASAP

Popsugar

April 15, 2022

Grab Your Razor: These Shaving Creams Will Leave Your Skin Feeling Baby Soft

Self

April 13, 2022

The 21 Best Shaving Creams and Gels for the Smoothest Shave

Musings

April 10, 2022

Truly Unicorn Fruit Eau de Parfum 25% Off

April 10, 2022

These Beauty Products Are Really Weird & Interesting & I Want Them All

Elle

April 1, 2022

The 16 Best Lip-Plumping Products For The Perfect Pout

Glossy

March 22, 2022

Beauty & Wellness Briefing: TikTok and Reels have brands finding a balance between 'unhinged' and polished content

Glowsly

March 6, 2022

15 Best Women’s Shaving Creams for Smooth Skin

BuzzFeed

March 5, 2022

Just 36 Things That Basically Scream, "Spring Is Here"

Forbes

March 2, 2022

The Best Facial Moisturizers And Shaving Creams For Men In 2022

BuzzFeed

November 5, 2021

39 Skincare Products That'll Abracadabra Those Annoying Problems Away

Cosmopolitan

July 04, 2021

17 Best Cellulite Creams That Help Smooth and Soften Your Skin Fast

Elle

April 27, 2021

The 13 Best Lip-Plumping Products For The Perfect Pout

April 20, 2021

14 Summer Grooming Essentials You Need to Try Before Your Next Beach Day

April 10, 2021

The 10 most popular products from TikTok-famous Truly Beauty

March 18, 2021

Your Official Self Love & Self Care Valentine's Day Guide

Popsugar

March 12, 2021

Your Neck Needs a Skin-Care Routine Just as Much as Your Face, and It Helps to Start Early

New York Post

January 11, 2021

10 TikTok-approved makeup products and hacks for beauty lovers

Glam

November 18, 2020

20 Beauty Gift Sets Under $50 That Are A Serious Steal

BuzzFeed

Oct 25, 2020

30 Skincare Products That'll Make You Feel Like You Spent Way More Than You Actually Did

Marie Claire

August 24, 2020

The 13 Best Toners for Any Skin Issue You're Dealing With

Spa And Beauty

August 8, 2020

The Best CBD Beauty Products

Spa And Beauty

June 8, 2020

June Editors' Picks 2020

Sweety High

June 3, 2020

9 Bath Products Every Girl Needs in Her Arsenal

Fat Fit Fun

May 20, 2020

10 Foot Peels to Get You by Between Pedicures

Shape

May 20, 2020

Unicorn Body Butter Is Taking Over TikTok Right Now

Elle

May 19, 2020

5 Ridiculously Cute Pimple Patches To Take Blemishes From Frustrating To Fancy

Aol

May 19, 2020

This Breast Lotion Promises to Firm and Lift: "It's plastic surgery in a bottle"

Beauty Stoned

May 12, 2020

36 May Beauty Launches to Get You Ready for Summer

Cbd Today

May 7, 2020

9 CBD Products Mom Would Love to Try This Mother's Day

Vogue

April 22, 2020

The Ultimate Guide to the Best At-Home Hair Removal Products

The Zoe Report

April 16, 2020

How CBD Made My Cystic Acne Bumps Disappear

Elle

Apr 14, 2020

6 New Brands Shaking Up The Beauty Industry

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A bottle of Truly Beauty Diamond Baby Treatment Body Serum with a gold cap, clear glass, and iridescent white liquid features diamond peptides for glowing skin—displayed against a pale pink background.

Diamond Baby Treatment Body Serum

$44

A pink gift box labeled “WARNING: may cause dangerously high levels of confidence” displays Truly Beauty’s The Viral Edit, featuring three brightening skincare products with niacinamide and glycolic acid, and one deodorant, surrounded by heart graphics.

The Viral Edit

$89 ~~$122~~

A 3.1 fl oz (90 ml) bottle of Truly Beauty's Jelly Booster Pigment Body Potion serum features blue liquid, a gold and white pump, and a label listing pomegranate extract, vitamin B12, and spirulina among its ingredients.

Jelly Booster Pigment Body Potion

$33

A pink and gold 3.1 fl oz bottle of Truly Beauty’s Smooth Legend After Shave Serum, a vegan formula with exfoliating AHAs, squalane, lactic acid, glycolic acid, plum oil, and vitamin E to hydrate skin.

Smooth Legend After Shave Serum

$33

A glass dropper bottle of Soft Serve After Shave Oil features a gold cap, clear pink liquid, and a white label listing ingredients like vanilla, strawberry, peptides, vitamin F, and hydrating hyaluronic acid.

Soft Serve After Shave Oil

$33