Luxury Lip Oils Pre Launch

Someone holds a Truly Lip Oil over a marble bathroom sink, surrounded by red roses, red heels, makeup, jewellery, and cherries, with gold faucet and accessories in view.

Two people at a marble sink apply Truly Lip Oils by Truly, surrounded by makeup, jewellery, a handbag, red high heels, perfume, a chocolate bar, roses, and sparkling wine for an elegant and festive vibe.

COMING SOON

What Your
Lips Crave

Ultra-luxe and juicy, these peptide-powered
lip oils leave lips hydrated, plump & selfie-ready.

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Have a Taste...

Close-up of glossy pink lips coated with Truly Lip Oil, slightly parted to reveal white teeth. The shimmering finish reflects light, creating a star-shaped glint on the right side.

A clear bottle of Truly Lip Oil Vanilla Baby with a gold cap sits on a white background, accented by a white flower and a swirl of creamy product behind it.

Vanilla baby

clear with
silver shimmer

Glossy pink lips, smooth and well-moisturized with Truly Lip Oil, part slightly to reveal white teeth, giving a shiny, polished look.

A bottle of Truly Lip Oil Soft Serve with a gold cap sits before a pink swoosh, strawberry, and ice cream cone. The label features product details.

Soft Serve

SOFT PINK TINT

Glossy pink lips, slightly parted to reveal white teeth, shine with a reflective finish, suggesting they’re coated in Truly Lip Oil.

A pink bottle of Truly Lip Oil Glazed Donut with a gold cap is displayed next to a glazed donut, with a purple lip oil smear in the background.

Glazed Donut

SHEER WARM BEIGE

Truly Lip Oil gives lips a glossy pink finish and sparkling shine on the upper lip, revealing white teeth. The background is transparent.

A bottle of Truly Lip Oil Cherry Baby with a gold cap and pink shimmery liquid, two cherries in front. Pink lip oil is swatched in the background.

Cherry Baby

SHEER RED WITH SHIMMER

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Pink beauty product set with 'Truly' branding and humorous warning label on a white background

The Viral Edit

Famous Tiktok Routine

Solar Baby SPF 45 Invisible Sunscreen Oil

Solar Baby SPF 45 Invisible Sunscreen Oil

Hydrate + Glow with Vitamin C

Diamond Baby serum bottle with gold cap on a white background

Diamond Baby Treatment Body Serum

Firm & Brighten With Diamond Peptides

Bottle of Jelly Booster Pigment Body Potion by Truly on a white background

Jelly Booster Pigment Body Potion

Targeted Brightening + Discoloration Treatment

A pink and gold 3.1 fl oz bottle of Truly Beauty’s Smooth Legend After Shave Serum, a vegan formula with exfoliating AHAs, squalane, lactic acid, glycolic acid, plum oil, and vitamin E to hydrate skin.

Smooth Legend After Shave Serum

Resurfacing KP Serum

A glass dropper bottle of Soft Serve After Shave Oil features a gold cap, clear pink liquid, and a white label listing ingredients like vanilla, strawberry, peptides, vitamin F, and hydrating hyaluronic acid.

Soft Serve After Shave Oil

Brightens Dark Spots & Softens Skin

Pink deodorant stick with 'Truly' branding on a white background

Unicorn Fruit Skin Brightening and Smoothing Deodorant

Aluminum-Free Brightening Deodorant

Collection of Truly body products on a white background

Body Brightening Set

New + Trending

A pink and clear glass dropper bottle labeled Glazed Donut After Shave Oil, highlighting skin-smoothing niacinamide, vitamin E, and hyaluronic acid, is shown on a light pink background.

Glazed Donut After Shave Oil

Glow + Prevent Ingrowns

The Truly Beauty Ultimate Smooth Legend Shave Set includes Glazed Donut and Smooth Legend skincare, two jars, a bottle, a razor, and a purple-and-pink fuzzy case—all arranged on a light pink background.

Ultimate Smooth Legend Shave Set

3-Step Shave Kit

A 3.1 fl oz (90 ml) pink bottle of Truly Beauty’s Unicorn Fruit After Shave Serum with a gold pump, featuring collagen boosters, acai, chia seed oil, matcha, and rose water. Vegan and clean formula helps soothe skin and prevent ingrowns.

Unicorn Fruit After Shave Serum

Brightens & Smooths

The Brightening Body Serum

The Brightening Body Serum

For Dark Spots & Dullness

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shop best sellers

The Viral Edit by Truly Beauty is a pink gift box with heart and cartoon graphics, containing four brightening products with niacinamide and glycolic acid, plus a stick. WARNING: may cause dangerously high levels of confidence.

The Viral Edit

$89 ~~$122~~

Skincare bottle labeled 'Truly Solar Baby' with gold cap on a white background

Solar Baby SPF 45 Invisible Sunscreen Oil

$38

A bottle of Truly Beauty Diamond Baby Treatment Body Serum with a gold cap, clear glass, and iridescent white liquid features diamond peptides for glowing skin—displayed against a pale pink background.

Diamond Baby Treatment Body Serum

$44

A blue and gold pump bottle of Truly Beauty’s Jelly Booster Pigment Body Potion, a vegan hyperpigmentation serum with pomegranate extract, vitamin B12, spirulina, and licorice root in a 3.1 fl oz (90 ml) size on a pale background.

Jelly Booster Pigment Body Potion

$33

A pink and gold 3.1 fl oz bottle of Truly Beauty’s Smooth Legend After Shave Serum, a vegan formula with exfoliating AHAs, squalane, lactic acid, glycolic acid, plum oil, and vitamin E to hydrate skin.

Smooth Legend After Shave Serum

$33