A pink tube labeled
Hydrating Lip Gloss
Hydrating Lip Gloss
Hydrating Lip Gloss
Lip balm with visible ingredients and 'TRULY' branding on a blurred background
Collection of 'TRULY' lip glosses on a pink fabric background
Makeup products including lipsticks and a foundation on a pink fabric background
Hydrating Lip Gloss
A pink tube labeled
Hydrating Lip Gloss
Hydrating Lip Gloss
Hydrating Lip Gloss
Lip balm with visible ingredients and 'TRULY' branding on a blurred background
Collection of 'TRULY' lip glosses on a pink fabric background
Makeup products including lipsticks and a foundation on a pink fabric background
Hydrating Lip Gloss

Hydrating Lip Gloss

High Shine & Tinted

  • Rosy Pink
  • Semi-Sheer
  • High-Shine
  • Strawberry Scent

Sheer rosy pink tint meets high-shine hydration! Infused with hyaluronic acid, jojoba oil & shea butter, Soft Serve Lip Gloss delivers ultra-soft, luscious lips with a glass-like shine.

Choose Your Shade: Soft Serve

Soft Serve
Glazed Donut
Vanilla Baby
Coco Cloud
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What Makes This Product SO Good?

  • Lasting Hydration: Lips stay soft, smooth, and quenched for hours.
  • High-Shine Finish: Glossy, light-catching lips that feel luxurious. 
  • Instant Relief: Dry, chapped lips feel soothed from the first swipe.
  • Skincare-Grade Formula: Powered by hyaluronic acid, jojoba oil & shea butter.
  • Silky, non-sticky finish.

Key Ingredients:

Hyaluronic Acid

Jojoba Oil

Shea Butter

Full Ingredients:

How to Use:

Wear alone for a glossy wash of color, or layer over lipstick for mirror-like shine. Reapply as needed. 

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Hydrating Lip Gloss
Lip balm with visible ingredients and 'TRULY' branding on a blurred background

What it Targets:

Dry, Chapped Lips

Hydrates every lip layer for long-lasting softness  

Lackluster Lips

Recharges lips with a boost of juicy color and shine 

Loss of Volume

Locks in moisture for a fuller, plumper appearance 

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Keep lips hydrated, glossy, and irresistible! Subscribe to our Hydrating Lip Gloss and get your favorite shades delivered straight to your door—plus 10% off every order. 

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Hydrating Lip Gloss
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