A pink cylindrical container of Truly Beauty Soft Serve Serum Deodorant with gold and black text sits against a light pink background. This vitamin C formula claims to brighten and smooth, featuring niacinamide and AHAs.
A light pink container of Truly Beauty Soft Serve Serum Deodorant with a rounded applicator and gold lettering sits against a pale pink background—this serum deodorant gently cares for your underarms.
A woman in a light peach sports bra and leggings applies Truly Beauty’s Soft Serve Serum Deodorant to her armpit in a bright studio, smiling softly and glancing to the side, with fitness equipment visible in the background.
A hand reaches into an open wooden cabinet, holding a Truly Beauty Soft Serve Serum Deodorant. Inside the cabinet are a dropper bottle, a folded white towel, and over-ear headphones placed on the upper shelf.
A smiling woman with closed eyes applies Truly Beauty’s Soft Serve Serum Deodorant to her raised armpit, looking happy and relaxed in a bright, stylish room.
A person in a beige bra applies Truly Beauty’s Soft Serve Serum Deodorant from a pink container to their armpit, with the background softly blurred to highlight the product and its application.
Flat lay of beauty products and accessories on a pale pink mat with TRULY text. Featured items include headphones, Truly Beauty Soft Serve Serum Deodorant, a serum bottle, a pink skincare bottle, lipstick, hair clip, and a beige strap.
A pink cylindrical container of Truly Beauty Soft Serve Serum Deodorant with gold and black text sits against a light pink background. This vitamin C formula claims to brighten and smooth, featuring niacinamide and AHAs.
A light pink container of Truly Beauty Soft Serve Serum Deodorant with a rounded applicator and gold lettering sits against a pale pink background—this serum deodorant gently cares for your underarms.
A woman in a light peach sports bra and leggings applies Truly Beauty’s Soft Serve Serum Deodorant to her armpit in a bright studio, smiling softly and glancing to the side, with fitness equipment visible in the background.
A hand reaches into an open wooden cabinet, holding a Truly Beauty Soft Serve Serum Deodorant. Inside the cabinet are a dropper bottle, a folded white towel, and over-ear headphones placed on the upper shelf.
A smiling woman with closed eyes applies Truly Beauty’s Soft Serve Serum Deodorant to her raised armpit, looking happy and relaxed in a bright, stylish room.
A person in a beige bra applies Truly Beauty’s Soft Serve Serum Deodorant from a pink container to their armpit, with the background softly blurred to highlight the product and its application.
Flat lay of beauty products and accessories on a pale pink mat with TRULY text. Featured items include headphones, Truly Beauty Soft Serve Serum Deodorant, a serum bottle, a pink skincare bottle, lipstick, hair clip, and a beige strap.

Soft Serve Serum Deodorant

Vitamin C + Niacinamide + 5% AHA

  • Brightening
  • Odor Fighting
  • Aluminum Free

Your holy grail deodorant is here. A clean, lightweight serum deodorant with 5% AHA and vitamin C that combats odor, brightens discoloration, and smooths ingrown hairs. Luxuriously scented with lush notes of strawberry, vanilla, and amber.

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What Makes this Product SO Good?

  • Keeps you smelling fresh all day by eliminating odor-causing bacteria with pH lowering AHAs (aka, alpha hydroxy acids).
  • Brightens underarm discoloration with vitamin C + niacinamide.
  • Smooths and prevents ingrowns so you can feel comfy throughout your day.
  • Lightweight, dries quickly, and doesn’t leave a residue. 
  • Irresistible, iconic scent of strawberry and vanilla.

Key Ingredients:

5% AHA

Vitamin C

Niacinamide

Full Ingredients:

How to Use:

Apply generously to underarms to brighten, smooth, and combat odor. Let it dry for 30-60 seconds before getting dressed. For best results, use daily.

Warnings: For external use only. Keep out of reach of children. Discontinue use if irritation occurs. Do not apply to broken, irritated, or itching skin. Avoid contact with eyes. In case of eye contact, rinse immediately with water. Use only as directed. Patch test prior to use is advised.

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A woman in a light peach sports bra and leggings applies Truly Beauty’s Soft Serve Serum Deodorant to her armpit in a bright studio, smiling softly and glancing to the side, with fitness equipment visible in the background.
A person in a beige bra applies Truly Beauty’s Soft Serve Serum Deodorant from a pink container to their armpit, with the background softly blurred to highlight the product and its application.

What it Targets:

Body Odor

Lowers your skin’s pH and eliminates odor-causing bacteria for long-lasting freshness.

Discoloration

Gently exfoliates for brighter, more even-looking skin on your underarms 

Ingrown Hairs 

Smooths ingrowns from shaving for a soft, soothed, comfy feel

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Buy at Sephora Buy at Boots
Flat lay of beauty products and accessories on a pale pink mat with TRULY text. Featured items include headphones, Truly Beauty Soft Serve Serum Deodorant, a serum bottle, a pink skincare bottle, lipstick, hair clip, and a beige strap.
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