A pink jar of Truly Beauty’s Soft Serve Serum Deodorant with a round cap is shown, surrounded by text showcasing its brightening, smoothing, odor-fighting benefits—an aluminum- and residue-free AHA formula that dries quickly.

Side-by-side underarm comparison: left shows rough skin; right, smoother skin with fewer bumps, highlighted by a dotted oval. Text: Smoother Underarm Skin with Truly Beauty Soft Serve Serum Deodorant and real results-based formulas.

A woman applies Truly Beauty’s Soft Serve Serum Deodorant to her underarms. Two pink review bubbles with five stars each mention brighter skin and an all-day fresh feel.

Infographic highlights the benefits of Soft Serve Serum Deodorant by Truly Beauty: Niacinamide (brightens, reduces redness), Vitamin C with orange slice (fades dullness/discoloration), and 5% AHA (exfoliates, smooths skin) in a serum deodorant formula.

Close-up: left shows dark, dry underarm skin on Day 1; right shows brighter, smoother skin on Day 28 after using Soft Serve Serum Deodorant by Truly Beauty. White dashed ovals highlight real results.

A pink Truly Beauty Soft Serve Serum Deodorant bottle is shown with strawberry and vanilla bean illustrations. The text highlights its fruity, ice cream sundae scent, featuring notes of strawberry, vanilla, and amber.

A woman applies Truly Beauty’s Soft Serve Serum Deodorant to her underarm. Text highlights benefits: eliminates odor-causing bacteria, smooths ingrowns, and exfoliates for brighter, smoother pits.

A pink Truly Beauty Soft Serve Serum Deodorant with a visible rollerball; 100% saw brighter underarms, 97% noticed neutralized odor, and minimized ingrowns.

A pink Truly Beauty Soft Serve Serum Deodorant sits open on a bathroom counter, its cap nearby. Infused with vitamin C, niacinamide, and AHA, this deodorant helps brighten and smooth your underarms.

Soft Serve Serum Deodorant

Vitamin C + Niacinamide + 5% AHA

Brightening
Odor Fighting
Aluminum Free

Your holy grail deodorant is here. A clean, lightweight serum deodorant with 5% AHA and vitamin C that combats odor, brightens discoloration, and smooths ingrown hairs. Luxuriously scented with lush notes of strawberry, vanilla, and amber.

Choose options:

$19 One-time Purchase

$17.10 $19 Subscribe & Save 10% Delivered automatically Learn more

Put your favorite Truly products on auto-ship and never worry about running about again! Simply select your desired frequency, and we’ll send you reminders a few days prior to each shipment.

Exclusive Perks:

Enjoy 10% off on all your auto-ship orders
Special access and priority response time from our Priority Customer Experience Team
Pause or cancel anytime

Quantity

Send Every

FREE
SHIPPING

EASY
RETURNS

MONEY BACK
GUARANTEE

SECURE
CHECKOUT

What Makes this Product SO Good?

Keeps you smelling fresh all day by eliminating odor-causing bacteria with pH lowering AHAs (aka, alpha hydroxy acids).
Brightens underarm discoloration with vitamin C + niacinamide.
Smooths and prevents ingrowns so you can feel comfy throughout your day.
Lightweight, dries quickly, and doesn’t leave a residue.
Irresistible, iconic scent of strawberry and vanilla.

Key Ingredients:

5% AHA

Vitamin C

Niacinamide

Full Ingredients:

How to Use:

Apply generously to underarms to brighten, smooth, and combat odor. Let it dry for 30-60 seconds before getting dressed. For best results, use daily.

Warnings: For external use only. Keep out of reach of children. Discontinue use if irritation occurs. Do not apply to broken, irritated, or itching skin. Avoid contact with eyes. In case of eye contact, rinse immediately with water. Use only as directed. Patch test prior to use is advised.