Everything You Ever Wanted to Know About Truly Beauty
July 16, 2022
By: Truly Beauty
Truly is not your average clean beauty skincare brand. A combination of health, sustainability, and performance, we pride ourselves in providing you with skincare products that yield visible results — and we don’t just focus on the face. We’ve created formulas especially designed for those often neglected areas of your bod — like your boobs, butt, and belly.
You’ll also find haircare products powered by the most high performing ingredients available, and fun accessories to wear your Truly love with pride!
We believe you should never need to settle or compromise on the luxurious experience. That’s why we spent years crafting vegan, clean & cruelty-free formulations that perform just as effectively as conventional products while staying clean and ethical.
Want to know more about our company and fabulous products? Here are some fun facts you might not know about Truly...until now...
Founded in 2013
We’re Generation Alpha, babyyyy!
Celebrating nine years, we’ve only continued to grow and THRIVE over the years. And we hope you’ll stay with us for the ride!
Since 2013, we’ve developed more and more formulas to include in your skincare routine as well as next-level shaving bundles to enhance the hair removal process — and make it waaay more fun!
Our Headquarters are in L.A.
We’re headquartered in Los Angeles, but our employees span four countries.
Our small but rapidly growing team believes that luxurious, high performing ingredients can be good both for your skin and for the planet.
All our Beauty Products are Vegan + Cruelty-Free
All our skincare, haircare, and body care products are made with a combination of natural, vegan ingredients — with no animals harmed in the process.
We believe clean, plant-based products work the best for our skin, which is why you’ll find a range of nourishing plant oils, juices, and butters peppering our ingredients list. The most common ones we use include coconut oil, shea butter, almond oil, aloe, and CBD.
So, you can purchase any of beauty routine bundles with peace of mind that you’re not hurting animals, the environment, or your skin and health.
Featured in Elle, Allure, Vogue + Many More!
Truly’s going mainstream! Over the years, our products have appeared in a range of popular online publications and magazines including Elle, Allure, Vogue, PopSugar, People, Refinery29, Seventeen, Shape, and Cosmopolitan, to name a few.
You can find all our mentions over on our Press and Media page.
We Have Almost 2 Million Followers on TikTok
We get REAL on our social media platforms. Our social babes show you how to use the Truly beauty products IRL. From hairy armpit shaving tutorials to butt acne clearing routines, we show you how to get smooth, clear, and glowing using just a handful of Truly treats.
Follow us on TikTok for up-close Truly tutorials and routines.
Our Most Famous Product is Unicorn Fruit Whipped Body Butter
It’s a cult-favorite loved by beauty babes everywhere.
Unicorn Fruit Body Butter is made with shea butter, matcha, rose, vegan collagen, and vitamin E to help diminish irritated, dry skin while leaving you with firm, plumped glowing skin. It’s suitable for all skin types — including even the most sensitive skin.
The hype is real homies!
Stay updated on our new products over on our New Arrivals page. And don’t forget to check out the Truly Beauty reviews, which you’ll find when you scroll down on every product page! They speak for themselves!
Got questions about Truly? Get in touch, and we’ll be happy to answer your questions!