Join the Truly Beauty TikTok Challenge and Win Up to $30,000 in Prizes Join the Truly Beauty TikTok Challenge and Win Up to $1Million in Prizes

Every time your video hits
the millions you'll be paid as follows

A smartphone shows a TikTok-style grid of trending Truly beauty videos, featuring skincare and bath items with colorful thumbnails and view counts. A blue banner says, “TikTok views on Truly products picked for you.”.
Get $2000 reward for 1 million TikTok views

1 Million views

$2000
Get $3000 reward for 3 million TikTok views

3 Million views

$3000
Get $5000 reward for 5 million TikTok views

5 Million views

$5000
Get $10000 reward for 10 million TikTok views

10 Million views

$10000
Get $5000 reward for 5 million TikTok views

15 Million views

$15000
Get $20000 reward for 20 million TikTok views

20 Million views

$20000
Get $25000 reward for 25 million TikTok views

25 million views

$25000
Get $30,000 maximum reward for 30 million TikTok views

30 Million views

$30000

Post unlimited viral videos to earn up to $1 million dollars.

It’s easier than you think,
here are some creators who’ve hit the millions

Mobile Frame For Video
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A TikTok frame shows a creator’s profile pic, follow/like buttons, comment/share icons, and the caption: For all the hairy gals out there 💞. Sound, home, and profile icons line the bottom. Product: Truly by Truly.
Mobile Frame For Video
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A TikTok video by @kacisvibee featuring Truly products, a pink heart icon with 41.6K likes, #TrulyBeauty hashtags, trending challenges, and the TikTok menu showing Home and Discover options.
Mobile Frame For Video
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A TikTok video frame showing Truly by Truly products, user profile picture, heart, comment, and share icons, hashtags and captions on a mostly black screen. Bottom menu bar displays Home, Discover, Create, Inbox, and Profile icons.

Don’t worry, if you’re new to creating content, we can help. Here on some of our expert tips to go viral on TikTok!

  • What to do: Create ‘oddly satisfying’ content - a mixture of up close product shots, applying the product on skin (in whatever way you feel most comfortable), and if applicable, breaking of the swirl.​Viewers need to be hooked with something strong and "share" worthy.
  • What to say: Use your voice over the video as an​audio​ discussing product benefits/how to use. Make sure your tone doesn't go too high or sound unsure. Sound confident, cool and fun. Small elements like saying something in a fun way helps a lot! Feel free to show your personality-- no need to be too serious.
  • Location: Film where lighting is optimal & where there are no background distractions. ​Suggested:​ film a product close-up outside with flowers in the background and/or inside bathroom or shower applying the products.
  • Audio: Popular/trending song with audio of your voiceover
  • Text: Engaging text pop-ups with product benefits/keywords.
  • Video length: Between 10-15 seconds to increase views & engagement.
  • Length of each clip:​ Each clip should really only last about 1-3 seconds maximum and if the clip is lasting as long as 3 seconds it should be a very engaging clip with text transitions every ~ 1.2 seconds to keep the user engaged.
  • Filters: Skip ​the filters! Try to film in bright lighting instead (outdoor is the best!).
  • Cover photo: Choose a cover photo that stands out - clear image, bright colors, text with emojis.

TikTok Million View Challenge

Participation Requirements

Entries will only be accepted through posting on participants' social media channel. Email or DM to Truly Beauty with your video entry will not be accepted.

Submission Entry Process

During the Contest Period, take the following actions to receive an entry:

  • (1) Post your video on TikTok and include #trulytiktokchallenge, #trulybeauty, and @trulybeauty
  • (2) You must ONLY feature Truly Beauty products in your viral video.
  • (3) Your account settings must be public during the Contest Period (this will help boost your views as well!)
  • All videos views will be counted from the date the video is posted until 2 months after.

At the end of 2 months, video submissions will be accepted and winners will be acknowledged. Email social@trulybeauty.com a link to your video and instructions will be provided to claim your reward.
A woman in a black hoodie holds two Truly dropper bottles—one purple, one pink—with flowers behind her. Text about the Submission Entry Process appears on both smartphone screens she displays to the camera.

TERMS AND CONDITIONS AGREEMENT: Any content you create, including but not limited to videos, images, captions, and hashtags, featuring Truly products as part of the TikTok Challenge, may be used, repurposed, and shared by Truly Beauty for promotional and marketing purposes. You release Truly Beauty, its affiliates, and related parties from any claims, liabilities, or disputes arising from the use or modification of your content, including any claims related to rights of privacy, publicity, copyright, trademark, or any other intellectual property rights.