What to do: Create ‘oddly satisfying’ content - a mixture of up close product shots, applying the product on skin (in whatever way you feel most comfortable), and if applicable, breaking of the swirl. ​Viewers need to be hooked with something strong and "share" worthy.

What to say: Use your voice over the video as an ​audio​ discussing product benefits/how to use. Make sure your tone doesn't go too high or sound unsure. Sound confident, cool and fun. Small elements like saying something in a fun way helps a lot! Feel free to show your personality-- no need to be too serious.

Location: Film where lighting is optimal & where there are no background distractions. ​Suggested:​ film a product close-up outside with flowers in the background and/or inside bathroom or shower applying the products.

Audio: Popular/trending song with audio of your voiceover

Text: Engaging text pop-ups with product benefits/keywords.

Video length: Between 10-15 seconds to increase views & engagement.

Length of each clip:​ Each clip should really only last about 1-3 seconds maximum and if the clip is lasting as long as 3 seconds it should be a very engaging clip with text transitions every ~ 1.2 seconds to keep the user engaged.

Filters: Skip ​the filters! Try to film in bright lighting instead (outdoor is the best!) .

Cover photo: Choose a cover photo that stands out - clear image, bright colors, text with emojis.