• What to do: Create ‘oddly satisfying’ content - a mixture of up close product shots, applying the product on skin (in whatever way you feel most comfortable), and if applicable, breaking of the swirl.​Viewers need to be hooked with something strong and "share" worthy.
• What to say: Use your voice over the video as an​audio​ discussing product benefits/how to use. Make sure your tone doesn't go too high or sound unsure. Sound confident, cool and fun. Small elements like saying something in a fun way helps a lot! Feel free to show your personality-- no need to be too serious.
• Location: Film where lighting is optimal & where there are no background distractions. ​Suggested:​ film a product close-up outside with flowers in the background and/or inside bathroom or shower applying the products.
• Audio: Popular/trending song with audio of your voiceover
• Text: Engaging text pop-ups with product benefits/keywords.
• Video length: Between 10-15 seconds to increase views & engagement.
• Length of each clip:​ Each clip should really only last about 1-3 seconds maximum and if the clip is lasting as long as 3 seconds it should be a very engaging clip with text transitions every ~ 1.2 seconds to keep the user engaged.
• Filters: Skip ​the filters! Try to film in bright lighting instead (outdoor is the best!).
• Cover photo: Choose a cover photo that stands out - clear image, bright colors, text with emojis.

TERMS AND CONDITIONS AGREEMENT: Any content you create, including but not limited to videos, images, captions, and hashtags, featuring Truly products as part of the TikTok Challenge, may be used, repurposed, and shared by Truly Beauty for promotional and marketing purposes. You release Truly Beauty, its affiliates, and related parties from any claims, liabilities, or disputes arising from the use or modification of your content, including any claims related to rights of privacy, publicity, copyright, trademark, or any other intellectual property rights.