What is Lip Oil? Your Guide to Juicy, Kissable lips

What is Lip Oil? Your Guide to Juicy, Kissable lips
by Lauren Sindel

What is lip oil? Discover why lip oils are trending right now and how to use them for glossy, hydrated lips.

From celebs to influencers, every glossy-lipped gal has a tube of lip oil in her purse. So, what’s a lip oil and what does lip oil do for your lips?

Here’s everything you need to know about lip oils and how to use lip oils like Truly’s Luxury Peptide Lip Oil for plump, glossy, color-drenched lips.

 


Truly's new luxury lip oils banner featuring Cherry baby luxury lip oil

Find Your Fave Shade

 

What is Lip Oil?

Lip oil is a lip product formulated with oil-based, nourishing ingredients that hydrate the lips to give them a mirror-like shine. Lip oil formulas are typically lightweight and melt into lips for instant hydration and softening effects.

They’re lighter and less gloopy than your average lip gloss. And they glide more easily than a lip balm.

Most lip oils contain skincare ingredients that boost hydration and reduce the appearance of lip lines. Some (like our brand new lip oils) even plump the lips for a fuller, high-shine finish.



Discover Your Dream Lip

Skincare meets lip color in our new Luxury Lip Oils. Engineered for instant plumping, long lasting hydration, and extreme comfort. Powered by peptides, ceramides, vitamin E, and olive oil to give you the softest, plumpest, juiciest lips of your dreams.

Discover 4 STUNNING shades that smell as delicious as they look. From strawberry sorbet to sultry vanilla and dark cherry, your perfect pout has arrived!


1. Soft Serve Luxury Lip Oil

what is lip oil | closeup of woman's glossy lips with strawberry in mouth

Shade: Soft, personalized pink | Scent: Strawberry ice cream | Finish: Glossy

Pink and glossy, this pH-reactive lip oil creates the perfect pink shade just for you. It hydrates, plumps, and delivers a buildable wash of color with a scrumptious strawberry scent.

 

2. Cherry Baby Luxury Lip Oil

what is lip oil | woman wearing cherry baby lip oil

Shade: Sheer red | Scent: Dark cherry | Finish: Shimmer

Red and shimmery, this tinted lip oil drenches lips in moisture while plumping from within for juicy, luscious lips. And because it’s buildable, you get to decide how red you go.


3. Vanilla Baby Luxury Lip Oil

what is lip oil | woman wearing vanilla baby lip oil

Shade: Clear | Scent: Warm vanilla | Finish: Silver shimmer

A transparent lip oil with silver shimmer for just the right amount of glimmer. It’s hydrating, plumping, and smoothing with a sultry vanilla and pear scent.


4. Glazed Donut Luxury Lip Oil

what is lip oil | woman wearing glazed donut lip oil

Shade: Sheer warm beige | Scent: Buttercream | Finish: Glossy

If you like a barely-there beige tint, this is the best lip oil. Minimal, moisturizing, and made for everyday wear. It’s understated luxury in a tube.


Types of Lip Oil

There are a few different types of lip oils for you to choose from, including:

Tinted lip oils: Color meets shine to give lips a glossy tint.

Shimmer lip oils: Rich in pearlescent pigments that make lips sparkle.

Clear lip oils: Transparent with stunning shine.

You can try all three with our NEW Luxury Peptide Lip Oils.


 

What Does Lip Oil Do?

Lip oil is the ultimate hybrid between skincare and makeup, giving your lips both nourishment and a gorgeous, glossy finish. Unlike traditional lip glosses that can feel sticky or drying, lip oils are infused with hydrating ingredients like vitamin E, jojoba oil, and olive oil that sink deep into your lips to moisturize from within. They work to soften and smooth dry lips while creating a healthy, plump appearance that lasts all day.

Beyond hydration, lip oils also act as a protective barrier, locking in moisture and shielding your lips from harsh environmental factors like wind and cold weather. Many formulas even include antioxidants and vitamins to repair damage and keep your lips looking youthful and supple over time.

Some lip oils even adapt to your natural pH to give your lips a unique, personalized pop of color, like Truly’s Soft Serve Luxury Lip Oil.



How to Use Lip Oil

what is lip oil | side by side image of two young women holding Truly's luxury lip oils

Lip oil is a daily must-have for on-the-go hydration. Keep a tube (or 3) in your purse for whenever you want a glossy look or hint of color.

You can apply your favorite lip oil on bare lips for a natural, dewy sheen, or layer it over lipstick or lip liner for a high-shine finish that enhances any shade.

For best results, apply a generous swipe of lip oil using the applicator. Reapply throughout the day whenever your lips need a moisture boost or extra shine.

At night, try using it as a nourishing lip treatment. Apply a thick layer before bed to wake up with soft, pillowy lips. Whether you’re heading to brunch, work, or a night out, lip oil keeps your pout glossy, hydrated, and gorgeous.

Discover our Shimmer Duo Lip Oils



What is the Difference Between Lip Oil and Lip Gloss?

While lip oil and lip gloss might look similar, they’re totally different when it comes to benefits and feel. Lip oil is skincare-focused. It’s packed with hydrating ingredients like natural oils, hyaluronic acid, and ceramides that hydrate, repair, and protect your lips for a smooth, glossy finish.

Lip gloss, on the other hand, is all about the shine and color payoff. It sits on top of your lips to create that high-shine, glassy look but doesn’t offer the same level of hydration or long-term lip care that a lip oil does. Glosses can sometimes feel sticky or heavy, while lip oils are silky, lightweight, and absorb quickly.

In short: lip gloss makes your lips look good. Lip oil makes them look and feel good with long-lasting benefits.

Find Your New Fave Lip Oil



FAQ: Lip Oils


What is a Lip Oil?

A lip oil is a hydrating, lightweight lip oil formula that combines the shine of a gloss with the nourishment of a balm. It’s infused with skin-loving ingredients like ceramides, squalane, and vitamin E to deeply moisturize and repair dryness. Unlike traditional lip products, lip oil absorbs into your lips to provide long-lasting softness, a plumper appearance, and a glossy lip look that feels weightless.


What is Lip Oil Good for?

Lip oil is remarkable at soothing and preventing dryness while giving your lips a shiny finish. It’s perfect for anyone who wants hydrated, healthy-looking lips with a touch of glam. Many makeup artists love using lip oil as the finishing step in a makeup look—it enhances your natural lip color or layers beautifully over matte lipstick or a lip stain for extra shine and comfort.


Is Lip Oil Good for Your Lips?

Yes! Lip oil is packed with nourishing ingredients that actually improve your lip health over time. Formulas with vitamin E and olive oil help lock in moisture, repair chapped lips, and maintain hydration even after reapplication. Plus, many lip oils deliver a subtle plumping effect, making your lips look fuller and smoother without irritation.


Is Lip Oil the Same as Lip Gloss?

Not quite. While both give a glossy lip look, lip gloss is mostly for shine and lip color, whereas lip oil provides care and hydration. Lip gloss sits on the surface, while lip oil sinks in to treat dryness from within. The result? A plumper, shiny finish that feels silky instead of sticky.


How Long Does Lip Oil Last?

Most lip oils last a few hours, depending on how much you eat or drink. Because they absorb rather than just coat, you’ll notice the moisturizing benefits even after the shine fades. For a consistent glossy lip look, a little reapplication every few hours keeps your lips soft and luminous all day.


Do I Apply Lip Oil Before or After Lipstick?

You can do either, depending on the look you want! Apply lip oil before lipstick to hydrate and smooth your lips. Or apply it after lipstick to add shine and dimension, giving your lips a plump, glossy finish. You can even mix a little lip oil with your lipstick before applying for a subtle, natural look.

 

Is Truly's New Peptide Lip Oil Worth it?

what is lip oil | Woman with glossy lips holding Truly's glazed donut lip oil between teeth

 

Absolutely! Our brand new lip innovation pairs skincare-level ingredients with stunning pigment to deliver the juicy, color-drenched lips you've been craving. 

Powered by peptides and ceramides, it penetrates the lip layers for visible plumping and long lasting hydration while noticeably smoothing lip lines. 

4 STUNNING shades.

4 DELICIOUS scents.

INSTANTLY plumped, glossy lips.

Choose Your Fave Shade

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