The Black Friday 2025 Mystery Bag on Truly Beauty Cosmetic products purchase for $150 The Black Friday 2025 Mystery Bag on Truly Beauty Cosmetic products purchase for $150
Striped pouch with a gold 'Truly' branding on a yellow sunburst background Striped pouch with a gold 'Truly' branding on a yellow sunburst background
black friday SALE. SPEND $150, black friday SALE. SPEND $150,

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free mystery gifts

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  • serum & oil
  • Body Treatments
  • Face
  • Shave
A glass dropper bottle of Soft Serve After Shave Oil features a gold cap, clear pink liquid, and a white label listing ingredients like vanilla, strawberry, peptides, vitamin F, and hydrating hyaluronic acid.

Soft Serve After Shave Oil

Healing After Shave Treatment

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A pink and clear glass dropper bottle labeled Glazed Donut After Shave Oil, highlighting skin-smoothing niacinamide, vitamin E, and hyaluronic acid, is shown on a light pink background.

Glazed Donut After Shave Oil

Hydrating After Shave Oil

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A pink and gold 3.1 fl oz bottle of Truly Beauty’s Smooth Legend After Shave Serum, a vegan formula with exfoliating AHAs, squalane, lactic acid, glycolic acid, plum oil, and vitamin E to hydrate skin.

Smooth Legend After Shave Serum

Skin Refining Serum

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A 3.1 fl oz (90 ml) pink bottle of Truly Beauty’s Unicorn Fruit After Shave Serum with a gold pump, featuring collagen boosters, acai, chia seed oil, matcha, and rose water. Vegan and clean formula helps soothe skin and prevent ingrowns.

Unicorn Fruit After Shave Serum

Rejuvenating Shave Serum

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A clear bottle of Truly Beauty’s Glass Skin After Shave Oil with a blue base and gold pump. The label features bakuchiol, vitamin C, jojoba oil, blueberry, and niacinamide for a vegan, clean formula that delivers glass skin.

Glass Skin After Shave Oil

Airbrush Effect Oil

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Coco Cloud After Shave Serum

Coco Cloud After Shave Serum

Post-Shave Skin Soother

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A 3.1 fl oz Sun Drops Bronze Body Glow by Truly Beauty, a hydrating bronzing oil with cocoa extract, turmeric, and squalane. Features a gold pump, white label with gold text, and delivers a sunkissed glow.

Sun Drops Bronze Body Glow

Luxurious Bronzing Body Oil

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The Body Serum Duo by Truly Beauty features two dropper bottles—one with pink Buns of Glowry serum and one with purple Acai Your Boobies serum—both with white labels and gold droppers for a luxe, anti-aging touch.
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Body Serum Duo

Boob + Booty Routine

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A rectangular Truly Beauty Cherry Baby Luxury Body Oil bottle with a shiny gold cap, pink shimmery oil, and a white label listing ingredients and benefits in English and French. Set against a light pink background to show its radiant shimmer.

Cherry Baby Luxury Body Oil

Shimmering Cherry Body Oil

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A clear bottle of Truly Beauty Vanilla Baby Luxury Body Oil with a gold cap, featuring bakuchiol, vitamin B3, and niacinamide for anti-aging, clean beauty, vegan-friendly formulation, and plumping benefits.

Vanilla Baby Luxury Body Oil

Plumping Body Shimmer Oil

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A bottle of Truly Beauty Birthday Sex Luxury Body Oil features shimmering pink liquid, a gold round cap, and a white label highlighting niacinamide, peptides, saffron, argan oil, and hydrating hyaluronic acid.

Birthday Sex Luxury Body Oil

Tightening Body Shimmer Oil

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A rectangular bottle of Truly Beauty Golden Glaze Luxury Body Oil with a gold cap. This hydrating oil is golden and shimmery, and features vitamin C, vanilla bean, ceramides, argan oil, and hyaluronic acid.

Golden Glaze Luxury Body Oil

Brightening Body Shimmer Oil

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The Brightening Body Serum
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The Brightening Body Serum

For Dark Spots & Dullness

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The Hydrating Body Serum
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The Hydrating Body Serum

For Dry, Dehydrated Skin

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The Smoothing Body Serum
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The Smoothing Body Serum

For Rough, Bumpy Skin

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The Firming Body Serum
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The Firming Body Serum

For Sagging Skin & Stretch Marks

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The Clearing Body Serum
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The Clearing Body Serum

For Body Acne

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The Body Treatments Complete Collection
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The Body Treatments Complete Collection

Set of 5 Targeted Serums

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Truly Beauty’s Unicorn Fruit Skin Brightening and Smoothing Deodorant is a vegan, cruelty-free, aluminum-free pink cylindrical stick for underarm care, offering brightening and smoothing in a 3 oz (85g) container.

Unicorn Fruit Skin Brightening and Smoothing Deodorant

Aluminum-Free Deodorant

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A clear jar with a gold lid holds Truly Beauty’s Unicorn Fruit Whipped Body Butter, featuring pastel swirls and natural ingredients like acai, chia seed oil, matcha, and coconut—ideal for dry skin.

Unicorn Fruit Whipped Body Butter

TikTok-Viral Rainbow Body Butter

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The Truly Beauty Unicorn Fruit Duo includes a pink cylindrical brightening deodorant with a cotton candy scent and a jar of pastel whipped body butter made with natural ingredients, both displayed on a pale pink background.
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Unicorn Fruit Duo

2-Step Glow Up

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A glass jar of Truly Beauty Acai Your Boobies Butter with a gold lid, featuring acai and retinol on the label. This whipped formula has swirled purple and white hues for smoother-looking skin.

Acai Your Boobies Butter

Hydrating + Sculpting Boob Butter

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A bottle of Truly Beauty’s Acai Your Boobies Firming Body Serum with a purple liquid, gold dropper cap, and white label highlighting acai extract, retinol, and skin-moisturizing ingredients like dragon fruit.

Acai Your Boobies Firming Body Serum

Post-Shower Boobie Serum

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A bottle of Truly Beauty Luxury Peptide Lip Oil with a gold-topped applicator wand, filled with pink liquid, displayed against a light white background.

Luxury Peptide Lip Oil

Plumping Lip Oil

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The Glossy Duo

The Glossy Duo

High-Shine Color & Hydration

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Two Truly Beauty Shimmer Duo lip oils with gold caps—Cherry Baby (red) and Vanilla Baby (white)—each deliver hydrating, glossy care in 0.42 fl oz (12 ml) bottles for nourished lips.

The Shimmer Duo

Sparkling Color & Hydration

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The Hydrating Face Serum
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The Hydrating Face Serum

Soften Dry, Rough Skin

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The Brightening Face Serum
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The Brightening Face Serum

Fade Dark Spots & Hyperpigmentation

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The Face Serum Duo
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The Face Serum Duo

Brighten & Hydrate

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Skin Smoothie Gentle Facial Cleanser

Skin Smoothie Gentle Facial Cleanser

Daily Hydrating Cleanser

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Cloud Cream Pro-Peptide Facial Moisturizer

Cloud Cream Pro-Peptide Facial Moisturizer

Plumping Gel Cream

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The Hydrating Face Routine
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The Hydrating Face Routine

Hydrate & Plump

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The Brightening Face Routine
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The Brightening Face Routine

Brighten & Even Skin Tone

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Hydrating Lip Gloss

Hydrating Lip Gloss

High Shine & Tinted

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Our Stars Pre-Game Blemish Patches

Our Stars Pre-Game Blemish Patches

Blemish Covering Star Patches

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Hydra-Smooth Shave Cream

Hydra-Smooth Shave Cream

Hydrating Shave Cream

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The Truly Beauty Coco Cloud Shave Set features pastel jars of shaving cream and shave butter, a pink-and-yellow 5-blade razor, a dropper bottle, spoon, and coconut-themed packaging labeled World Famous Shave Routine.
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Coco Cloud Shave Set

The Creamiest, Dreamiest Shave

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Coco Cloud Luxury Shave Butter

Coco Cloud Luxury Shave Butter

Super-Smoothing Shave Cream

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A clear jar of Truly Beauty Glazed Donut Luxury Shave Butter with swirled purple and white cream, gold lid, and label. This 8 fl oz hydrating shave butter contains hyaluronic acid and is made with vegan, clean ingredients.

Glazed Donut Luxury Shave Butter

Hydrating Shave Butter

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A clear jar with a gold lid labeled 24K Gold Black Soap Luxury Impurity Cleanser by Truly Beauty, showing African black soap inside. The label highlights exfoliating ingredients like chamomile, salicylic acid, gold, and turmeric.

24K Gold Black Soap Luxury Impurity Cleanser

Impurity-Erasing Exfoliating Cleanser

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A clear jar of Truly Beauty’s Smooth Legend Pre-Shave Scrub with a gold lid holds 6 oz of bright pink, sugar-based scrub featuring coconut, grape, passion fruit, lavender, and vitamin E for radiant skin before shaving.

Smooth Legend Pre-Shave Scrub

Supermodel Smooth Pre-Shave Scrub

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A glass jar with a gold lid contains Coco Cloud After Shave Moisturizer by Truly Beauty, featuring blue and white swirled cream. The label highlights coconut milk, shea butter, vanilla, and argan oil among its nourishing ingredients.

Coco Cloud After Shave Moisturizer

Super-Softening After Shave Butter

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Glazed Donut After Shave Glow Cream

Glazed Donut After Shave Glow Cream

Soothing Body Moisturizer

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The Truly Beauty Life Shaver Starter Razor includes a pink and gold razor handle plus two 5-blade cartridges with aloe for sensitive skin, all packaged in a clear box.

Life Shaver Starter Razor

Best Razor for Sensitive Skin

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Two pink and white double-blade Razor Cartridges by Truly Beauty come in a clear plastic box labeled TRULY RAZOR HEAD in gold, designed to give you a silky smooth shave.

Razor Cartridges

Magnetic Razor Heads

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The Soft Serve After Shave Duo by Truly Beauty includes a hydrating cream and an ingrown-fighting oil, both featuring vanilla, strawberry, peptides, and hyaluronic acid.
Save 10%

Soft Serve After Shave Duo

After Shave Oil & Cream

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Truly Beautys Smooth Legend Shave Routine features two pink jars—Glazed Donut on top, Smooth Legend below—and a rectangular Smooth Legend bottle for an irritation-free routine and super-smooth skin.
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Smooth Legend Shave Routine

Luxury Shaving Kit

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Skincare Solutions, Science-Backed

Professional-level body serums that target dry skin, blemishes, stretch marks, and more. Powered by Tru-Barrier Complex™ for healthy, thriving skin.

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Discover Your New Fave

  • New Arrivals
  • Soft Serve
  • Glazed Donut
  • Cherry Baby
  • Vanilla Baby
Luxury Peptide Lip Oil

Luxury Peptide Lip Oil

Soft Serve

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A glass dropper bottle of Soft Serve After Shave Oil features a gold cap, clear pink liquid, and a white label listing ingredients like vanilla, strawberry, peptides, vitamin F, and hydrating hyaluronic acid.

Soft Serve After Shave Oil

Healing After Shave Treatment

Buy at Sephora Buy at Boots
A glass jar with a gold lid labeled Truly Beauty Soft Serve After Shave Plump Cream showcases ingredients like vanilla, strawberry, peptides, vitamin F, and hyaluronic acid. The cream inside is light pink.

Soft Serve After Shave Plump Cream

Plumping After Shave Cream

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Hydrating Lip Gloss

Hydrating Lip Gloss

Soft Serve

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A clear pink bottle of Truly Beauty Soft Serve Perfume Mist features a gold spray top and label, showcasing its luxurious strawberries and cream scent with a hint of vanilla, set against a white background.

Soft Serve Perfume Mist

Vanilla & Strawberry Perfume Mist

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The Soft Serve After Shave Duo by Truly Beauty includes a hydrating cream and an ingrown-fighting oil, both featuring vanilla, strawberry, peptides, and hyaluronic acid.
Save 10%

Soft Serve After Shave Duo

After Shave Oil & Cream

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The Glossy Duo

The Glossy Duo

High-Shine Color & Hydration

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Three pink products from Truly Beauty’s Soft Serve Luxury Trio—spray bottle, dropper bottle, and “Soft Serve” jar—are displayed against a light background, offering strawberry-scented hydration with peptides and strawberry extract.
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Soft Serve Luxury Trio

Hydration & Fragrance

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Three Truly Beauty Gabrielles Everyday Routine products on a light pink background: a glass dropper bottle and two jars for glowing, silky skin.
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Gabrielle's Everyday Routine

Get Camera-Ready with Gabrielle

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Five skincare products from Truly Beauty’s Gabrielles Ultimate Routine, including a plumping dropper and jars labeled “Soft Serve” and “Coco Cloud,” are arranged side by side against a light pink background for radiant skin.
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Gabrielle's Ultimate Routine

Social Superstar Skin Secrets

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Luxury Peptide Lip Oil

Luxury Peptide Lip Oil

Glazed Donut

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A pink and clear glass dropper bottle labeled Glazed Donut After Shave Oil, highlighting skin-smoothing niacinamide, vitamin E, and hyaluronic acid, is shown on a light pink background.

Glazed Donut After Shave Oil

Hydrating After Shave Oil

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A clear jar of Truly Beauty Glazed Donut Luxury Shave Butter with swirled purple and white cream, gold lid, and label. This 8 fl oz hydrating shave butter contains hyaluronic acid and is made with vegan, clean ingredients.

Glazed Donut Luxury Shave Butter

Hydrating Shave Butter

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The Glazed Donut Duo by Truly Beauty includes a hydrating Shave Butter in a jar with a gold lid and a Shave Oil in a clear dropper bottle, both with purple and white accents.

Glazed Donut Duo

Hydrating Shave Butter

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Glazed Donut After Shave Glow Cream

Glazed Donut After Shave Glow Cream

Soothing Body Moisturizer

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Hydrating Lip Gloss

Hydrating Lip Gloss

Glazed Donut

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A clear bottle of Truly Beauty’s Glazed Donut Perfume Mist features purple liquid, a gold cap, and a brown label with gold text—ideal for gourmand fragrance fans craving toasted vanilla notes.

Glazed Donut Perfume Mist

Whipped Buttercream + Toasted Vanilla Fragrance Body Mist

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The Glossy Duo

The Glossy Duo

High-Shine Color & Hydration

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The Truly Beauty Glazed Donut Shave Duo, featuring two jars stacked beside a pink razor starter kit in clear packaging, sits against a light pink background—perfect for smooth skin and razor burn relief.
Save 24%

Glazed Donut Shave Duo

Hydrating Shave Set

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The Glazed Donut Shave Set from Truly Beauty includes After Shave Glow Cream, Soft Serve Whipped Shave Butter, a serum with dropper, black soap jar, gold razor, and gold spoon—all displayed against a pale pink background.
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Glazed Donut Shave Set

Supermodel Shave Routine

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Three Truly Beauty products from Annas Everyday Routine are arranged against a light background, highlighting luxe skincare essentials.
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Anna's Everyday Routine

Get Smooth with Anna

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Luxury Peptide Lip Oil

Luxury Peptide Lip Oil

Cherry Baby

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A rectangular Truly Beauty Cherry Baby Luxury Body Oil bottle with a shiny gold cap, pink shimmery oil, and a white label listing ingredients and benefits in English and French. Set against a light pink background to show its radiant shimmer.

Cherry Baby Luxury Body Oil

Shimmering Cherry Body Oil

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A 50ml bottle of Truly Beauty Cherry Baby Eau De Parfum, with pink-red fragrance featuring black cherry and jasmine, gold label, and large gold spherical cap, displayed on a light pink background.

Cherry Baby Eau De Parfum

Black Cherry Perfume

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Two Truly Beauty Shimmer Duo lip oils with gold caps—Cherry Baby (red) and Vanilla Baby (white)—each deliver hydrating, glossy care in 0.42 fl oz (12 ml) bottles for nourished lips.

The Shimmer Duo

Sparkling Color & Hydration

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Luxury Peptide Lip Oil

Luxury Peptide Lip Oil

Vanilla Baby

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Hydra-Smooth Shave Cream

Hydra-Smooth Shave Cream

Vanilla Baby

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A clear bottle of Truly Beauty Vanilla Baby Luxury Body Oil with a gold cap, featuring bakuchiol, vitamin B3, and niacinamide for anti-aging, clean beauty, vegan-friendly formulation, and plumping benefits.

Vanilla Baby Luxury Body Oil

Plumping Body Shimmer Oil

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Truly Beauty’s Vanilla Baby Shimmer Body Butter comes in a glass jar with a gold lid and white label, highlighting bakuchiol, niacinamide, and vanilla. This creamy formula provides a Smoothing Shimmer for subtle radiance.

Vanilla Baby Shimmer Body Butter

Smoothing Shimmer Body Moisturizer

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Hydrating Lip Gloss

Hydrating Lip Gloss

Vanilla Baby

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A clear glass bottle labeled Vanilla Baby Eau De Parfum by Truly Beauty features a shiny gold cap and label, set on a white background, suggesting sweet vanilla notes with hints of amber. 50 ml size.

Vanilla Baby Eau De Parfum

Vanilla Perfume, Reimagined

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Two Truly Beauty Shimmer Duo lip oils with gold caps—Cherry Baby (red) and Vanilla Baby (white)—each deliver hydrating, glossy care in 0.42 fl oz (12 ml) bottles for nourished lips.

The Shimmer Duo

Sparkling Color & Hydration

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The Vanilla Baby Luxury Trio by Truly Beauty features body oil, shimmer body butter, and perfume—each with gold lids and white labels on a light pink background. Enjoy their warm vanilla scent for glowing, radiant skin all day.
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Vanilla Baby Luxury Trio

Vanilla Girl Glow Up

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The Vanilla Baby Fragrance Duo by Truly Beauty—luxury body oil and eau de parfum, both with gold spherical caps—is beautifully displayed on a pale pink background.
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Vanilla Baby Fragrance Duo

Vanilla-Amber Blend

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Kayla's Everyday Routine
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Kayla's Everyday Routine

Sparkle like Kayla

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Kayla's Ultimate Routine
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Kayla's Ultimate Routine

Swirl Girl Skincare Secrets

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Hydra-Renew Body Wash

Hydra-Renew Body Wash

Vanilla Baby

Buy At Ulta
2025 Beauty Advent Calendar with small Christmas trees on a pink background
Only 500 Left Only 500 Left

Truly Advent Calendar

Truly Advent Calendar
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Indulge in 10 star-studded surprises for glowing skin, glossy lips,
and the silkiest shave of your life before it’s too late.

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