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The Barbie™ x Truly Collab is Here!

The Barbie™ x Truly Collab is Here!

It’s finally happened fellow beauty babes! Our brand new collab with your childhood fav is here!

Truly has just released its limited edition Barbie™ collection featuring two of the most fabulous products — guaranteed to leave you smitten.

Since we know you love the Barbie doll so much (as do we!), we wanted to bring you something cute, fun, and at the same time — practical! Just because you don’t play dress up with your Barbie dolls anymore doesn’t mean you can’t indulge in a little Barbie-inspired dress up of your own.

Escape to the Dreamhouse with our NEW Barbie x Truly line.


The Barbie x Truly Collection

For the first time ever, we’ve partnered with your fave Malibu babe to create a new collection featuring two Barbie-inspired products. Pstt...they’re limited edition — aka, when they’re gone, they’re gone. Here’s what you’ll find in this Barbie girl collection.




Barbie Whipped Body Butter

What it is: A Barbie pink body moisturizer designed to hydrate, soothe, and plump your skin. It’s whipped, fluffy, buttery — and completely luxurious.

Why you need it: Dry, dull skin? No thanks! With this pink swirl of acai berries, matcha, and vegan collagen booster, you can look forward to smoother, dewier skin that sparkles. Plus, it smells delicious — like a tub full of candy. You’ll be living the Barbie dream with this deluxe body butter in your life.

Key ingredients: Acai berries might be tiny, but they’re pretty mighty in what they can do for your skin. Packed with antioxidants, these berries fight free radicals, protect skin against external aggressors, and deeply nourish skin.

Matcha is another antioxidant-rich ingredient that also boasts anti-inflammatory properties, helping to quell redness and irritation while protecting skin against pollutants.

Vegan collagen booster is a plant-based version of regular collagen. It works by supporting natural collagen production, plumping out fine lines and wrinkles, and providing visible lift.

All the ways you can use it: You can use this Barbie body butter as an all-over moisturizer to treat dry, depleted skin. Alternatively, use it in replacement of your shaving cream, as a cuticle softener, or even as a split end sealer.



Barbie Purse

What it is: A pink purse made from 100% vegan leather and embellished with the iconic Barbie logo.

Why you need it: Dress up like your fave California girl, take on the day feeling fearless and fabulous! This gorgeous Barbie purse features a heart-shaped handle and detachable straps (that are also adjustable) for a choice between crossover and clutch! What we love most about this Barbie style bag? It’s the perfect accessory for doing all your errands in style.

All the ways you can use it: This purse is incredibly versatile. With its detachable straps, you can use it either as a day bag or evening clutch. While it’s mini-size, it’s spacious enough to fit your essentials in (i.e. your keys, cell phone, and lip balm).

In addition to using it for toting around your things, the Barbie X Truly Purse was made for A SLEW of selfies! Snap yourself with this purse, watch your likes hike on social media!


Embrace the Barbiecore Craze

Barbiecore currently has 8.1 million views on TikTok, but it first became popular on Google starting in June 2022.

"A much-welcomed mood-booster after the last few years, 'Barbiecore' is all about embracing vibrant hues — particularly the doll's signature hot pink — in everyday life," says Etsy trend expert Dayna Isom Johnson.

Over the past few months, we’ve also seen a string of celebs including Lizzo and Kim Kardashian sporting hot pink, Barbie-like attire. During Valentino’s 2022/2023 couture show on July 8, Anne Hathaway and Ariana DeBose posed in color-coordinated pink ensembles — making the Barbiecore trend even hotter.

Is it any wonder everyone was dressing up as Barbie for Halloween? With retailers churning out Barbie attire faster than we can say “Barbie doll,” we’re certainly not stuck for choice.


A Unique Gift for the Barbie Lover in Your Life

Looking for that perfect Christmas gift? Or maybe you’d like to treat your besties to some cute stocking stuffers? The Barbie x Truly Body Butter + Purse make wonderful holiday gifts. Shop them individually and send them as stocking stuffers or buy as a bundle and gift it to someone special in your life. Alternatively, send as a gift to you — from you! You deserve a treat!

In a time when many are seeking a little more brightness, these bold Barbie goodies are exactly what she (or you!) needs to take on the day feeling cheerful and empowered.

You can also take your gift to the next level by adding in a few other Truly treats. From our Signature Luxury Trunk to our Satin Sleep Set, we have lots of pretty pink gifts you can send your loved ones this Xmas.


Shop the Barbie x Truly Bundle

Our limited edition ©2022 MATTEL Barbie Body Butter + Purse are sold individually as well as bundled. Please note: this collection will be available for a limited time only. Be sure to stock up on these Barbie-inspired treats before they run out!




Share Your Snaps

Already secured your Barbie butter and bag? Good for you! Pics, please? Tag us in your Barbie haul pics on social media, and don’t forget to use the hashtag: #BarbiexTruly

We can’t wait to see how you’re using, wearing, and liking our brand new Barbie merch! Feedback, selfies, and snaps are always welcome!



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