Picture this: You spend all morning perfecting your Halloween makeup look. From your blending to your brushing, everything looks seamless. Proud with your finished look, you head out the door for that Halloween party everyone's going to, but by the time you get drinks and greet friends, tragedy strikes. You look in the mirror and *gasp,* your flawless makeup now looks blotchy, smudged, or creased.
The good news is, you can prevent this super scary scenario from happening. It starts by prepping your skin properly before you apply your makeup.
Here’s everything you need to know to ensure that your Halloween makeup look stays put all night long.
Step #1: Cleanse
Before you start applying thick foundation or face paint, be sure you're starting with a fresh, clean face.
Using circular motions, gently rub Truly's Super Matcha Facial Cleanser into your skin to remove any impurities, dirt, and oil.
Step #2: Exfoliate
When was the last time you exfoliated your skin? Remember how amazing your skin felt afterward? That's because exfoliating removes dead skin cells and dirt, leaving you with smoother, softer, more radiant skin. Exfoliating can also help alleviate dry patches that can lead to uneven makeup application and finish.
By exfoliating your skin before layering on full-coverage foundation, you'll ensure your makeup stays looking fab for hours.
We’re obsessed with our super gentle yet effective Matcha Face Scrub, which leaves the skin so smooth so that your face looks flawless for makeup. Plus, the glycolic acid, retinol, and green tea work together to brighten your skin, so that with regular use, you’ll want less coverage.
After rinsing your face, gently massage the exfoliating formula into your skin with your fingertips. Let it sit for 30 seconds, then rinse your face with lukewarm water.
Step #3: Moisturize
Nothing delivers a dewy finish better than a lightweight, nourishing moisturizer. Moisturizing is crucial for keeping skin healthy and hydrated. When your skin is dry and dehydrated, makeup just doesn't glide on as seamlessly. It's important to make moisturizing part of your daily routine to maintain high levels of moisture in your skin -- and ultimately, sky high levels of dewiness.
Apply a generous helping of hydrating serum like Truly's Glass Skin Facial Serum to your entire face while your skin is still a little damp from washing and exfoliating. This will help your skin to absorb the product more effectively. Then, follow up with a rejuvenating face cream like Truly's Cream Skin Face Moisturizer.
Both formulas promise to deliver hydration and antioxidants to the skin while leaving you with a radiant-looking complexion.
Step #4: Apply Eye Cream
Applying eye cream before Halloween eye makeup ensures your eyeliner, mascara, and eyeshadow stay on without product fall. Whether you're using liquid eyeliner or pencil liner, they'll both look far better when applied on moisturized lids.
What's more, it keeps the skin in that area smooth, plump, and free of dark circles and creases.
Truly's Eye Candy Anti-Puff Eye Cream is a gentle formula made with hyaluronic acid and sea kelp to help fade dark circles and inflammation. Plus, it absorbs quickly.
Step #5: Prime
Primer is an essential step for maximum longevity in Halloween makeup. Any makeup artist will tell you that!
Primer helps to create a smooth, polished canvas on your skin. Plus, it extends the longevity of your foundation, concealer, blush, and other makeup products.
If you want your makeup to look good all night, choose one specifically for your skin type and concerns. For instance, if you have dry skin, choose a primer that will inject moisture in your skin to make it appear more hydrated and achieve a long-lasting, dewy finish. If you have oily skin, look for a primer that promises a matte finish and prevents your complexion from getting oily throughout the day.
Step #6: Prep Your Pout
Since your Halloween makeup's no doubt going to feature a swipe of lip liner and liquid lipstick, it's just as important to prep your lips for long-wearing lip makeup. Having dry, flaky lips can make your lipstick appear blotchy and uneven.
Before you apply your chosen shade, exfoliate your lips with Truly's GLOAT Lip Scrub and follow up with our GLOAT Juicy Lip Plumping Serum.
These two products help hydrate, smooth, and prep your lips, creating a seamless canvas for any lip look.
Step #7: Use Smudge-Proof Makeup
An easy hack for making your Halloween makeup last longer: stick to makeup products with a smudge-proof formula. Once the makeup sets, you won't have to worry about your mascara or shadow smudging.
Luckily, you will find a range of smudge-proof makeup options by Maybelline, Nyx, L'oreal, and other drugstore brands.
Step #8: Set Your Makeup
Congrats for making it this far!
Once you've finished putting on your makeup to match your Halloween costume, set your glam or gory look with a setting spray or setting powder. Setting spray is best for those wanting to achieve a dewy finish, as it adds moisture to the skin.
If you're going for a matte look, set your makeup with a loose setting powder, which will absorb oil, minimize shine, and ultimately, mattify your complexion. You can also apply both setting spray and setting powder for extra makeup longevity.
We hope this tutorial will come in handy this Halloween for making your makeup look incredible throughout the entire night. No smudges. No blotches. No creases. Simply, perfection!
Since Halloween makeup tends to be bold and dramatic, it's very noticeable when things go blotchy and smudged. By prepping your skin properly before applying your makeup, you can party all night without having to constantly retouch your makeup.
Not figured out your Halloween party look just yet? Draw inspiration from TikTok and makeup tutorials to see what Halloween makeup looks you could try. Have fun! And Happy Halloween!