Just Turned 30? Blow Out the Candles, Bring in these Skincare Products!

Just Turned 30? Blow Out the Candles, Bring in these Skincare Products!
by Truly Beauty

This is the decade where fine lines, dryness, dullness, and dark spots start appearing on your face thanks to slowing skin cell turnover. Combine that with other levels of stress like work change, divorce, or fertility struggles and your complexion's going to start showing signs of aging devastatingly quickly. Ugh.

The good news is, by making a few simple changes in your skincare routine and adding in several skincare product must-haves for 30+ skin, you will see a huge difference. 

Here's how to finetune your beauty regimen for gorgeous, glowing skin throughout and beyond your 30's.



Here's the thing: everybody's at different levels when it comes to skincare habits and routines. For instance, some people may already have an established skincare regimen. They simply need to adjust it now that they've hit a new decade. Others, however, may not follow a routine whatsoever, applying serums and lotions whenever they're "in the mood."

While you may get away with that mindset through your 20's, it'll come back to bite you in your 30's when crow's feet, dry skin, and sun damage make themselves comfortable on your face.

See, during your 30s, your hormone levels start dropping and with that, collagen and elastin production decreases. It's basically a recipe for creased, sagging skin.



The best skincare routine for 30+ women comprises of an established routine that includes hydrating, anti-aging, and protective products. 

Look for cleansers and moisturizers with hydrating ingredients, such as glycerin, hyaluronic acid, and plant-based butters like shea and cocoa. You'll also need a good, broad-spectrum sunscreen with SPF 30 to provide excellent sun protection. And then you'll require an antioxidant serum or oil to address free-radical damage. Add in an eye cream, too, to treat and prevent creases around your peepers. You may also choose to incorporate a retinoid treatment into your regimen to boost collagen production and skin cell turnover for youthful skin.

Essentially, you're main goals are hydration, protection, and treatment. 



  1. Lightly Cleanse

As you snooze, your skin undergoes a renewal process. So, it's always important to go to bed with a freshly cleansed face in order to let your body work its magic as you sleep.

Invest in a quality, gentle face wash infused with high-performing ingredients, such as collagen and retinol, like Truly's Vegan Collagen Facial Cleanser.


  1. Exfoliate

Exfoliation can make a huge difference in keeping your skin smooth, radiant, and reducing random breakouts. 

"As we age, dead skin cells take longer to shed from the surface of the skin," explains dermatologist Dr. Emily Arch

By letting those dead cells sit and accumulate for too long, you'll end up with a host of skin concerns ranging from clogged pores to dullness, fine lines to flaky patches. 

Look for a chemical exfoliant with AHAs and BHAS like glycolic acid and salicylic acid, or a gentle sugar or salt-based exfoliator targeted at sensitive skin, like Truly's Matcha Face Scrub. This exfoliating product blends glycolic acid with matcha and green tea to reduce blemishes, fine lines, and hyperpigmentation.


  1. Tone (Optional)

You don't need to use a toner, but if you're seeking the best results from your anti-aging routine, dermatologists recommend using one formulated for aging skin.

"Antioxidant based toners harmonise your PH to 5.5, the level it needs to be to optimise skin health," says Dr. Anita Sturnham, a GP specialising in dermatology. "Your toner also works to 'prep' your skin for your essential serum step, making it penetrate into the deeper layers and work more effectively."


  1. AntioxidantSerum

Add in an antioxidant serum like Truly's Vegan Collagen Facial Serum

Dermatologists recommend vitamin C serum because the vitamin C helps neutralize free radicals that damage skin cells, while brightening the skin, correcting uneven skin tone, and minimizing fine lines. 

Truly's formula is a unique blend of active ingredients like vitamin c, vegan collagen, and vitamin a to directly address signs of aging. The formulation also contains coconut and jojoba oil to hydrate and add glow to your complexion.


  1. Moisturize

Moisturizing helps lock in all the properties of the serum and delivers lasting hydration for skin that's smoother, softer, and more radiant.

Choose a face and night cream formulated with hyaluronic acid to strengthen the skin barrier and support collagen production. 

Truly's Cream Skin Face Cream combines hyaluronic acid with sea kelp and coconut oil to moisturize, plump, and rejuvenate skin.


  1. Dab on Eye Cream

The eye area is one of the first places to show signs of aging thanks to its fine, delicate skin. So pay attention to it!

Banish and prevent fine lines and dark circles by dabbing on Truly's Eye Candy Anti-Puff Eye Cream. It hydrates while treating discoloration and reviving tired eyes. 


  1. Slather on Sunscreen

SPF is essential at any age, but it's especially crucial if you want to delay the ageing process as sun exposure is one of the biggest premature aging culprits.

You should be using one daily, and reapplying it every couple of hours for maximum protection from UV rays. How much you need depends on your skin type and your UV exposure. Consult with a dermatologist for expert advice.


  1. Sleep on a Silk Pillowcase

"If you really want to splurge, invest in a satin or silk pillowcase," says New York dermatologist Dr. Michele Green. Silk doesn’t absorb moisture from the skin the way other materials, like cotton, do. In other words, sleeping on satin allows your skin to retain more moisture, keeping it hydrated and preventing fine lines from forming.

Treat your skin to Truly's Satin Sleep Set to maintain a youthful, creaseless complexion. The set features a satin pillowcase, headband, eye mask, and scrunchie for a true beauty sleep.


For best results, we recommend starting this skincare routine in your late 20s to prepare it for the changes it experiences in its 30s.




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