Copycat Selena Gomez Skincare Routine

Copycat Selena Gomez Skincare Routine
by Truly Beauty

Whether you’re on Team Selena or Team Hailey (or both teams, like us!), you’ve gotta admit: they’ve both got gorgeous skin! Besides being a singer, actress, and producer, Selena Gomez also has her own skincare brand — Rare Beauty — that focuses on promoting mental health and self-acceptance, and offers a roster of skincare products along with foundation, concealer, and other makeup products.

Ever wondered what she uses to get her signature dewy glow? Selena Gomez recently took to TikTok to share her go-to morning skincare routine with fans. The singer and actress revealed that she is very particular about the products she uses on her face and relies on a mix of high-end and drugstore brands to maintain her flawless complexion. Ahead, Selena Gomez’s skincare routine, featuring all her fave products (and Truly alternatives for less!).


Selena Gomez’s Skincare Routine

In her TikTok video, the Rare Beauty founder showed us everything she uses to keep her skin GLEAMING. Her routine does come at a high price tag — but don’t worry, we’ve got some affordable alternatives so you can get Selena’s sparkling skin for less!

Ahead, Selena Gomez’s beauty routine.

Mist + Cleanse

Starting off with an affordable favorite, Gomez sprayed her face with the Mario Badescu Facial Spray With Aloe, Herbs, and Rosewater. Moving on to cleansing, she used the iS CLINICAL's Cleansing Complex and rinsed it off with a towel.

FYI: cleansing should always be the first step in your skincare routine to remove impurities and allow products to absorb deeper.

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The Truly alternative: 24k Gold Black Soap Impurity Cleanser

A 2-in-1 cleanser featuring African black soap, salicylic acid, and charcoal to draw out impurities and clear blemishes on the face and body. It buffs away dead skin and excess oil to reveal your freshest, clearest complexion starting with the very first wash.


Tone + Hydrate

Next, she reached for her own brand, Rare Beauty, and applied the Hydrating Under Eye Patches under her eyes. Following this, she used Dermalogica's Multi-Active Toner to even out her skin texture.

Toning is an important step for hydrating and refining skin. It’s also worth investing in eye patches or eye cream to target puffiness and dark circles, and keep your peepers BRIGHT.

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The Truly alternative: CBD Jelly Toning Solution

Formulated with glycolic acid and aloe, this daily toner gently exfoliates skin, improving skin's clarity and texture, while preventing future breakouts for an overall clear and smooth complexion. Swipe it over your skin in the morning, before your makeup routine, and in the evening to keep skin clean, fresh, and clear.


Brighten + Treat

Selena Gomez followed up with Smart Response Serum to hydrate and brighten, and Dynamic Skin Retinol Serum to reduce the appearance of fine lines and pores.

The final step of any skincare routine should focus on treating skin concerns. Whether that be fine lines, breakouts, or discoloration, you’ll find most of your solutions in a retinol treatment. You should also finish things off with a lightweight moisturizer to lock in all those active ingredients. If you’ve got sensitive skin, start slow when using retinol to avoid redness and irritation.

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The Truly alternative: Vegan Collagen Facial Serum

A revolutionary formula of retinol, vitamin C, and plant collagen booster to boost collagen and elastin, smooth out fine lines, diminish dark spots, and instantly brighten skin. Selena is just one of the many celebs who swears by retinol — and we use it in many of our formulas.



To brighten her under-eye area, she mixed two shades of Rare Beauty Liquid Touch Brightening Concealer, sealing it all up with Rare Beauty Always An Optimist 4-in-1 Prime & Set Mist. Even without any makeup, her skin looked radiant, thanks to her regular skincare routine.


Fans also couldn't help but notice her song choice, which reminded them of the era when Selena Gomez and Taylor Swift were inseparable besties (they still are, but their friendship has evolved over the years).


Other Products Selena’s Known to Love

In case you’re still curious about what Selena Gomez uses on her skin, here are some other products she’s been known to love over the years.

  • La Mer The Cleansing Foam

  • Dior Capture Eye Serum

  • La Mer Moisturizing Soft Cream

  • La Mer Makeup Remover

  • Bioderma Sensibio H2O Micellar Water

  • Tatcha The Dewy Serum


Your Shortcut to Celeb-Worthy Glow

Looking for an even quicker routine to that dewy glaze you’ve been seeing on everyone from Selena Gomez to Hailey Bieber and J.Lo? Try Truly’s NEWEST — and biggest launch of the year: Glazed Donut Skin Set!

This revolutionary routine features two facial products — a serum + cream — infused with passion fruit, grapeseed oil, coconut, and vitamin E to deliver unparalleled hydration and nourishment for dewy, luminous skin – instantly. This dazzling duo also double up as a makeup primer to create a flawless, lustrous finish.

In a nutshell:

  • Our ORIGINAL Glazed Donut recipe, enhanced!

  • Nourishing oils and antioxidants penetrate skin to deeply hydrate, bolster skin barrier function, and deliver an all-day glow while smoothing out fine lines over time.

  • Doubles up as a makeup primer for an extra glowy, poreless makeup look.

  • Get all the glow and none of the grease with these lightweight, grease-free glazed goodies.

  • 100% fragrance free!

  • Suitable for all skin types, especially dry skin!

You should know: this skin set is selling out FAST! Donut wait to get glazed!



Selena Gomez has always had amazing skin. Her secret? A solid skincare routine! Above, we’ve recreated Selena Gomez’s skincare routine with wallet-friendly Truly products so you don’t have to miss out on glow. Have you tried any of the products above yet? Let us know your favorites!



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