We’ve worn gold on our fingers, wrists and around our necks for centuries. Why not apply it to the skin too, in liquid form?
According to skincare experts, 24k gold has antibacterial and anti-aging properties. It can also transport oxygen into the skin for cell renewal and to soothe inflammatory disorders of the skin. On top of all that, Cleopatra was rumored to have used it in her skincare regimen – as were ancient Egyptians as a whole long, long ago.
Nowadays, you’ll find 24-carat skincare treatments offered at many luxury spas to hydrate, rejuvenate, and plump up the skin. They don’t come cheap, but they’re allegedly supposed to transform your complexion.
But is 24-carat-infused skincare really worth the hype? Or is it just a fancy flash in the pan gimmick with little scientific evidence to back up its claims? Let’s find out!
There are two main types of gold that are used in skincare products. Colloidal gold is the less common one, which is basically small particles of gold emerged in a liquid formula through nanotechnology. 24k gold is the most common and the most effective, experts say.
According to board-certified dermatologist, Dr. Hadley King, 24k gold is the purest type of gold
“Unlike 10K, 14K and 18K gold, which are all made from an alloy of gold and other metals, 24K gold is made of 100% pure gold.” She explains. Dr. King also points out that there aren’t many studies on the use of gold in skincare yet, but those that have been carried out support the claims regarding gold’s dermatologic advantages.
As we age, our collagen production drops, often leading to the onset of fine lines and wrinkles. Gold infused skincare can combat collagen loss and in doing so, fade creases in the skin and provide a lifting effect.
“Gold has so many benefits when it comes to skin,” says Dr Maryam Zamani, founder of MZ Skin. “Working to stimulate the production of your natural collagen levels, it can help to reduce long-term collagen loss.”
That’s why, when skincare junkies got wind of this, they religiously started applying gold leaf masks on top of liquid masks to enhance the high-performing ingredients. The result? Lifted skin and reduced wrinkles.
It’s an easy and natural way to maintain high collagen levels and thus, youthful skin.
Thanks to its powerful antibacterial and anti-inflammatory properties, 24k gold can help treat acne-prone complexions and skin infections. It can also boost cell renewal.
Best of all, owing to the stabilizing effect on gold nanoparticles, it makes other ingredients more effective when combined.
Try Truly’s 24k Gold Black Soap Impurity Cleanser to rid your complexion of blemishes. With its blend of African black soap and 24k gold, this facial cleanser removes dirt without drying out the skin.
There are a few reasons why 24k gold delivers glowing skin. For starters, gold boosts the microcirculation of the skin, removing toxins and increasing the metabolism of skin cells, leaving it looking bright and rejuvenated.
Additionally, gold possesses brightening properties as its particles reflect light that makes the skin appear more radiant.
Besides brightening your complexion, gold is great for applying under the eyes to hide dark circles and puffiness after a long day or too little sleep.
According to rumors, Cleopatra made gold a regular part of her beauty routine mainly for the purpose of lightening her complexion. Just like 24k gold can brighten the skin, it can also lighten it. And the best part: it’s a safe and natural alternative to so many skin lightening treatments on the market these days.
Did you know 24k gold is also highly moisturizing for the skin? By reducing the dryness of skin, gold can prevent premature aging.
Dehydration is a major contributing factor to aging skin. That’s why it’s important to invest in an anti-aging cream containing wrinkle-fighting ingredients like gold, to maintain a youthful complexion.
As we age, our skin tends to sag due to a decrease in elasticity. Luckily, 24k gold applied topically can lessen the breakdown of elastin and restore elasticity in the skin. This will result in firmer, tighter, toned skin and it will also prevent the skin from sagging in the first place.
It’s one of the reasons you’ll find gold in anti-aging face masks. It’s an incredible anti-aging ingredient.
“Gold particles have been shown to have antioxidant properties and therefore could be helpful for protecting the skin’s surface from damage caused by free radicals,” says Dr. King.
Free radicals are molecules that form from environmental aggressors like UV rays, pollution, and smoke, and lead to signs of aging.
What’s more, 24k gold can reduce the production of melanin in the body when the skin is exposed to UV rays. Melanin is the pigment in the skin responsible for darkening the skin when it is exposed to sunlight.
The ancient Egyptians believed that gold possessed powerful medicinal properties that helped in healing diseases, infections, and also allergies. That’s because gold is packed with antioxidant, antibacterial, and anti-inflammatory properties that boost blood circulation and reduce skin allergies, as well as infections.
As you can see, there are a plethora of benefits to using gold in your skincare routine. Even though 24k gold skincare may sound like nothing more than an expensive gimmick, the studies show that it is capable of doing wonderful things for the skin.
From boosting collagen production to battling acne, easing skin allergies and inflammation to offering brightening effects, 24k gold is indeed worth the hype. That doesn’t mean you have to spend a fortune on gold-infused spa treatments, but we do recommend trying out a few skincare products containing 24 carat gold.
Fortunately, there are hundreds of gold skincare products for you to choose from, including our Truly 24k gold cleanser for healthy, glowing, radiant skin.