Stretch Marks: Why they Appear and How to Get Rid of them

Stretch Marks: Why they Appear and How to Get Rid of them

Stretch marks are completely natural and very common – up to 90% of women have them. Whether through pregnancy or weight gain, numerous factors can cause stretch marks. We urge you to embrace them. But if you’d like to minimize their appearance, there are ways to do that too.

Between using the right creams and serums, and undergoing the occasional in-office treatment, you can make your stretch marks less visible and enjoy smoother, line-free legs.



In case you’re wondering what a stretch mark actually is, it’s a type of scar that develops when the skin shrinks or stretches quickly. Usually red, pink, purple, or reddish-brown, early stretch marks tend to feel slightly raised, but the color fades over time.

Most women develop them during and after pregnancy. Due to the abrupt change, collagen and elastin ruptures, resulting in stretch marks. Fluctuating hormone levels also play a role and you’re more likely to get them if your family have them. Genes just suck, don’t they!?


You’re more prone to getting stretch marks after:

  • Pregnancy
  • Weight loss or gain
  • Rapid growth spurts
  • Weight training

Although you can still develop them even if you haven’t gone through any of the above. Sorry!



Technically, you can’t “get rid” of stretch marks, but you can reduce their appearance. It’s important to follow a daily anti stretch mark regimen if you want to make them less visible. Just like you would if you were following an acne treatment skincare regimen. It’s not enough to use a product every now and then when you remember. It MUST be part of your routine if you want to see results.


Start using stretch mark creams and serums ASAP

The earlier, the better. In fact, studies show that such creams have little effect on mature stretch marks, so it’s best to start as early as possible. Look for ingredients like vitamin E and retinol in skincare products, as these work best for banishing scars.

Try Truly’s Buns of Glowry Glow & Tighten Butt Serum. Made with watermelon, vitamin E, and orange flower, this lightweight formula will firm, smooth, and hydrate your skin. With regular use, you’ll also see less noticeable stretch marks and cellulite.


Use them right

It doesn’t matter how good the product is, if you’re not using it right, you won’t see the results you’re seeking. Spend a good 2-3 minutes massaging the product into your skin to make it work more effectively. Also, the stimulation will help boost circulation, making your stretch marks less visible.

Truly’s retinol and acai-packed Boob Polish is designed to smoothen skin, while targeting stretch marks and fine lines. Rub on your chest in circular motions for a few minutes, then rinse of with warm water. To intensify its benefits, try using it as a mask, leaving it on the skin for 10 minutes before rinsing off.


Apply daily

It may take a few weeks to see results, but be patient. Make sure you apply your stretch mark lotions and serums every day in order to enjoy the benefits of smooth, scar-free skin. When it comes to maintaining healthy, beautiful skin, it’s all about routine and habits. Trust us, it’ll be worth the wait!

There’s no better daily vegan stretch mark lotion than Truly’s Vegan Collagen Booster Body Cream. Packed with vegan collagen, retinol, and organic coconut, this blend of high-performing plant-based ingredients will brighten, resurface, and smooth your skin. Apply it every day – after every shower.



If you’re serious about getting rid of stretch marks, and you want to see real results fast, we recommend trying an in-office treatment. Visit your dermatologist for a consultation beforehand, as they’ll be able to advise you on the best treatment for your health, age, and stretch marks.


  • Laser therapy
  • Chemical peel
  • Radiofrequency
  • Microdermabrasion
  • Ultrasound

Depending on your case, you may need more than one procedure. For instance, some people may require at least three sessions of laser therapy, while others may need a combination of chemical peel and radiofrequency. Speak to your dermatologist for the best recommendation.



As far as natural remedies go, researchers don’t believe in them. However, there is evidence to suggest that the ingredients hyaluronic acid and centella can help prevent stretch marks. Besides that, experts say you should pay attention to what you’re putting in your body.


Drink plenty of water

Soft skin is less prone to developing stretch marks than dry skin. And the easiest way to keep your skin soft – stay hydrated! The Institute of Medicine recommends at least 104 ounces per day for men and 72 ounces for women. So keep your fluid intake up to keep stretch marks away.


Binge on vitamins

Did you know that stretch marks can also occur as a result of lack of nutrition? Try adding more vitamins into your diet, such as vitamin C, D and E, as well as protein and zinc, to boost skin health.


Maintain your weight

The best way to prevent stretch marks is to maintain a healthy weight. Stretch marks happen when the skin expands rapidly, due to quick weight gain. At the same time, they can also appear when you experience rapid weight loss. That’s why it’s best to control your weight through a balanced diet and regular exercise.


Soak up some sun

According to a study, there’s a link between low levels of vitamin D and stretch marks. To prevent them, try upping your vitamin D levels through adequate sun exposure and diet.


Stretch marks may be common, but that doesn’t mean you need to put up with them. Luckily, there are plenty of ways you can prevent and reduce the appearance of stretch marks so that you can flaunt your thighs and booty without feeling self-conscious.




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