Best Skincare Trends 2024: What's Trending?

Best Skincare Trends 2024: What's Trending?
by Truly Beauty

What is trending in skin care in 2024? We’ve rounded up the best skincare trends 2024 that include everything from pigmentation regulation to smart exosomes, and more. It’s true that skin care trends come and go, but many of them are here to stay. In fact, these trending skincare products and techniques can revitalize your skin and target specific skin concerns in a new and innovative way. 

Ahead, the best skincare trends of 2024 to try this year to achieve even better skin than last year. 

1: Pigmentation Treatments

Pigmentation is still a common skin concern caused by a spike in melanin. Acne, sun exposure, and hormones can all cause pigmentation on the skin. This year, we’re seeing a host of new products formulated with niacinamide, exfoliating acids, and other buzzy ingredients that target pigmentation effectively.

Glycolic acid, kojic acid, and azelaic acid all help to minimize excess melanin, brighten skin, and even out skin tone. But we’re also seeing vitamins and botanicals infused into products to target pigmentation in a gentle, non-irritating way.


Truly’s Top Pigmentation Treatments

best skin care trends 2024 | jelly booster pigment potion


Truly Jelly Booster Pigment Potion blends pomegranate extract and vitamin B12 to increase collagen production and skin cell regeneration to improve the look of scars and pigmentation.  

best skincare trends 2024 | pit perfecting set


Pigmentation commonly appears on areas where you shave, including the armpits. Brighten up dark areas with Truly Pit Perfecting Set. It’s packed with exfoliating enzymes and acids to combat dark spots and discoloration. 


2: Probiotic Skincare 

Probiotics are another hot topic in the world of skincare. It’s one of the best skincare trends 2024 because it’s natural, healthy for the skin, and most importantly: extremely beneficial for the skin. Topical probiotic products help to balance the skin’s microbiome, reducing inflammation, supporting the skin barrier, and treating acne. 

It’s essentially food for your skin. Probiotics are a natural way to address common skin concerns like acne and irritation. They help to balance the skin and restore its overall health. Basically, everyone can benefit from probiotic skin products but especially dry and sensitive skin types. 


Truly’s Top Probiotic Treatments

skincare trends 2024 | glass skin set


Truly Glass Skin Set features a cleansing balm + facial serum formulated with jojoba oil, niacinamide, and probiotics. Together, they help to balance sebum production, keep pores unclogged, and soothe inflamed skin for a clear, glass-like complexion. 


3: Skin Streaming 

Last year’s biggest skincare trend was skin cycling. This year, it’s all about “skin streaming.” Nope, it has nothing to do with Netflix or Hulu. Skin streaming, according to dermatologists, is simplifying your skincare routine to just a few products that address your skin’s needs. We’re talking 2, 3, or 4 products. 

Skin streaming focuses on using high performance products to target acne, fine lines, discoloration—or whatever your skin concern may be—rather than relying on multiple products. It’s great if you have sensitive skin as you’re exposing your skin to less potential irritants. 

So what does a skin streaming routine look like? Think: the very basics, only with the best products: cleanser, serum, moisturizer, SPF. Because honestly, you’re skin doesn’t really need much more than that.


Truly’s Top Skin Streaming Products

skincare trends 2024 | anti-aging face + body routine


This 4-step routine harnesses the anti-aging powers of retinol, vitamin C, and plant collagen booster to boost collagen, restore elasticity, and reveal your firmest, smoothest skin all over. With Truly Anti-Aging Face + Body Routine, you get: a facial cleanser, facial serum, body polish + cream. 


best skincare trends 2024 | glazed donut skin set

Get dewy, plump skin in two moisture-sealing steps. Truly Glazed Donut Skin Set features a facial serum and cream enriched with hydrating botanicals like coconut and grapeseed oil to soften, soothe, and illuminate your skin. 

4: Exosomes

Exosomes are becoming one of the best skincare trends 2024. But what are they? Exosomes are a tiny piece of material extracted from a plant cell that functions as a messenger to send information to other cells, instructing them on how to behave. According to dermatologists, exosomes enhance skin texture and firmness while boosting brightness and reducing the appearance of large pores.

Some skincare brands are already using exosomes in products but the options are still pretty limited. This year, we should see a rise in exosome skincare products. 

5: Skin Barrier Repair and Support

A long-lasting skincare trend, products that focus on barrier support and repair will continue to be popular throughout 2024, and most likely—years after. A healthy skin barrier is, after all, the pathway to incredible skin. When you have a healthy skin barrier, you’re less likely to experience issues like dryness and acne. With a compromised skin barrier, however, you’re more vulnerable to these issues as the skin isn’t strong enough to fight or prevent them.

So, how do you know if a product promotes barrier repair? Some of the best barrier-supporting and strengthening ingredients include ceramides, jojoba oil, hyaluronic acid, peptides, and niacinamide. 

Truly’s Top Skin Barrier Supporting Products

best skincare trends 2024 | glazed donut x glass skin set

Truly Glazed Donut x Glass Skin Skincare Set features a cleanser, two serums, and a face cream. All packed with a host of skin barrier strengthening ingredients such as jojoba oil, niacinamide, probiotics, and grapeseed oil for strong, healthy, glowing skin. 

best skincare trends 2024 | dreamiest shave set

Indulge your skin with layers of buttery protection with the Truly Dreamiest Shave Set. Power players like hyaluronic acid, niacinamide, and peptides all help to hydrate, protect, and strengthen the skin for your smoothest, most radiant skin—and the silkiest shave ever without razor burn or ingrowns. 


6: Body Skincare Routine 

Bodycare is having a major moment this year. And it’s one of the best skincare trends 2024 for giving your limbs some much-deserved love. From luxury lotions to at-home spa experiences, 2024 is all about below-neck TLC. 

A great place to start is with a body skincare routine. Whether you’re dealing with dryness, sagging, stretch marks, cellulite, or body acne, there’s a routine that can help. Besides treating skin concerns, a body skin care routine is your chance to pamper yourself with the scrumptious scents and textures of luxe products.

Truly’s Top Body Skincare Sets 

best skincare trends 2024 | dulce de leches routine

Indulge in this warm caramel-scented trio of boob and belly firming formulas. Made with retinol and hyaluronic acid, Truly Dulce De Leches Routine sculpts sagging skin and smooths out stretch marks for your sweetest bod.

best skincare trends 2024 | truly ultimate body bundle

The iconic, cult-fave Acai Your Boobies + Buns of Glowry lines, bundled, for head to toe firming and tightening. Truly Ultimate Body Routine targets fine lines, sagging, stretch marks, and cellulite with a blend of retinol, acai, wheat protein, and watermelon. With fluffy whipped textures and juicy, fruity scents. 


best skincare trends 2024 | anti cellulite set

Plump out dimpled skin in four citrusy-scented steps. Truly Anti-Cellulite Set uses lipolytic, decongesting ingredients like orange flower and retinol to mobile stored fats beneath the skin and visibly reduce the appearance of cellulite.


skincare trends 2024 | cake maker recipe bundle

A 3-step butt and leg tightening routine formulated with ceramides, plant collagen, and polyglutamic acid for firm, supple skin. Truly Cake Maker Recipe lets you indulge with cake batter scents and frosting-like textures while giving your tush a push.  



What are the Best Skincare Trends 2024?

Skincare trends come and go each year, but some of them stay. Especially the good ones! This year, were seeing some of the same trends as last year such as barrier support and probiotic skin care. But were also seeing new skincare trends in 2024 like skin streaming and exosomes. 

When it comes to the best skincare trends, it’s all about finding what works best for your skin since everyone’s skin is different. Additionally, it’s important to stick to a skincare routine suited for your skin type and concerns. Because consistency is key with skincare. 



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